Where the Rest of the Routine Starts.

Before the focus stack, before the energy strip, before anything else — there's the baseline. The Creative's Daily Multivitamin is a complete daily multivitamin with a full B-complex and botanical blends. A simple daily basic.

Two capsules each morning, with a meal.

The Creative's Advantage.

Why It Works

All-Day Energy Support A full B-vitamin complex supports the body's normal energy-yielding metabolism — the cellular-level groundwork underneath whatever else is fueling your day.

Botanical Blend Echinacea, beta glucan, spirulina, and garlic are traditional botanicals.

Antioxidant Botanicals Green tea, bilberry, grape seed, pomegranate, black currant, and hawthorn berry contribute a broad spectrum of antioxidant compounds studied for supporting the body's defense against everyday oxidative stress.

Additional Traditional Support This formula also includes lutein, lycopene, stinging nettle, and saw palmetto — ingredients with a well-documented traditional and research history, most specifically around prostate and urinary health. Worth being upfront: this part of the formula is more relevant to some people in the audience than others — see The Research below.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Ingredients: Vitamin A (as Beta-Carotene), Vitamin C (as Ascorbic Acid), Vitamin D (as Cholecalciferol), Vitamin E (as DL-Alpha Tocopherol Acetate), Vitamin B1 (as Thiamine Mononitrate), Vitamin B2 (as Riboflavin), Niacin, Vitamin B6 (as Pyridoxine HCl), Folate, Vitamin B12 (as Cyanocobalamin), Biotin, Pantothenic Acid (as D-Calcium Pantothenate), Calcium (as Calcium Carbonate), Magnesium (as Magnesium Oxide), Zinc (as Zinc Oxide), Selenium (as Selenium Amino Acid Chelate), Copper (as Copper Gluconate), Manganese (as Manganese Amino Acid Chelate), Chromium (as Chromium Picolinate), Molybdenum, Health Support (Lutein, Lycopene, Stinging Nettle Extract, Saw Palmetto), Immune Support (Echinacea Purpurea Powder, Beta Glucan, Spirulina Powder, Garlic), Antioxidant Fruit & Energy Blend (Green Tea Extract, Chinese Hawthorn Powder, Cassia Cinnamon, Bilberry Extract, Grape Extract, Black Currant Extract, Pomegranate Extract). Other ingredients: Rice Flour, Hypromellose (vegetable capsule), Magnesium Stearate, Silicon Dioxide.

Suggested Use: As a dietary supplement, take two (2) capsules in the morning with a meal.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Do not exceed recommended dose. Consult a physician before use if you have a known medical condition.

Stacking Notice: This product contains caffeine, from the green tea extract in its Antioxidant Fruit & Energy Blend. The amount isn't disclosed. Count it toward your daily total, and do not exceed 400 mg of caffeine per day from all sources, including coffee, tea, energy drinks and other caffeinated NutraNova products (Amplify Energy, Lock In Focus, Stage Rush, Ignite Energy Strips, Sharp Mind and In The Zone). If you're sensitive to caffeine, take it in the morning as directed. Don't take it with In The Zone, which already includes a full multivitamin base.

Warning: Keep out of reach of children. Do not use if the safety seal is damaged or missing. Store in a cool, dry place.

The Research

Real sourcing behind the formula — here's what the science says about the standout ingredients:

Echinacea & Immune Support — Echinacea is a traditional botanical for immune support. The research is mixed: results vary widely between preparations, and the evidence is stronger for specific extracts taken consistently than for echinacea in general. (Source: NIH National Center for Complementary and Integrative Health)

Green Tea & Antioxidant Support — Green tea catechins are well-studied antioxidants, and human research on them has focused on markers of heart and metabolic health. Claims that green tea "slows aging" come mainly from animal and cell studies (mice, C. elegans) rather than human longevity data, so we don't make them. (Sources: European Journal of Nutrition meta-analysis; animal/cell studies, National Library of Medicine)

Saw Palmetto & Stinging Nettle — who this is actually for — Both ingredients are studied almost entirely in men over 50, for prostate and urinary health. That research doesn't apply to anyone without a prostate, and has limited relevance for younger men. We're pointing it out because it's an unusual inclusion in a daily multivitamin. (Source: NIH National Center for Complementary and Integrative Health)

Lycopene — A carotenoid antioxidant found in tomatoes and other red produce, lycopene has general antioxidant research behind it, and — like saw palmetto — has also been studied in combination formulas for prostate health in older men.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Wind Down. Sleep Deep. Wake Ready.

Creative work doesn't always end when you leave the stage, the studio, or the desk. The adrenaline lingers, the ideas keep firing, and falling asleep — actually asleep, not just lying there — can be its own kind of performance. Deep Restore is built for that exact handoff: a nighttime formula that helps your body downshift from "on" to "off," so tomorrow's set, session, or shoot doesn't start on a deficit.

Magnesium citrate and vitamin B6 support normal muscle and nervous system function, melatonin helps guide your natural sleep cycle, and a blend of calming botanicals — chamomile, passionflower, lemon balm, and ashwagandha — along with GABA, L-theanine, and other calming compounds work together to ease you out of the day and into real rest.

Take two capsules, 20–30 minutes before bed. Let the work stay behind you.

The Creative's Advantage.

Why It Works

Encourages Relaxation A blend of calming botanicals — chamomile, passionflower, and lemon balm — has been used for generations to help ease the body and mind out of a wired, wound-up state.

Supports a Calm, Settled Mind Ashwagandha and GABA are included to help foster a sense of calm before bed, working alongside the nervous system rather than sedating it.

Supports Your Natural Sleep Cycle Melatonin helps guide your body's internal clock, supporting a more balanced and consistent sleep-wake rhythm rather than forcing sleep on top of a wired system.

Supports Nervous System & Muscle Recovery Magnesium citrate and vitamin B6 contribute to normal muscle and nervous system function — the physical side of actually recovering overnight, not just falling asleep.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Ingredients: Vitamin B6 (Pyridoxine HCl), Calcium (as Calcium Carbonate), Magnesium (as Magnesium Citrate), Melatonin, Sleep Formula Proprietary Blend (L-Tryptophan, Lycium [Lycium barbarum] fruit, Chamomile [Matricaria chamomilla] flower, Lemon Balm [Melissa officinalis] aerial, Passion Flower [Passiflora incarnata] flower, L-Taurine, Hops [Humulus lupulus] flower, St. John's Wort [Hypericum perforatum] aerial, Gamma-Aminobutyric Acid (GABA), Chinese Skullcap [Scutellaria baicalensis] root, L-Theanine, Ashwagandha [Withania somnifera] root, Inositol, 5-HTP [Griffonia simplicifolia] seed) Other ingredients: Hypromellose (vegetable capsule), Magnesium Stearate (Vegetable), Silicon Dioxide.

Allergen Statement: Contains none of the nine major food allergens (milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans and sesame). Plant sensitivities: the blend includes chamomile (daisy and ragweed family), goji berry (a cross-reaction for some people with peach or tomato allergy), ashwagandha (a nightshade) and 5-HTP from Griffonia simplicifolia (same plant family as peanuts and soy).

About the proprietary blend: The 905 mg Sleep Formula is a proprietary blend — the manufacturer discloses the total but not the amount of each of its 14 ingredients. Labeling rules require blend ingredients to be listed in descending order by weight, which does tell you something: St. John's Wort is listed eighth of fourteen, so it cannot exceed about 113 mg per serving and is very likely well below that. For comparison, clinical trials of St. John's Wort typically use around 900 mg per day of a standardized extract. 5-HTP is listed last, so it is present in the smallest amount of the fourteen.

About the 10 mg of melatonin: This is a high dose. Most clinical research on melatonin uses 0.5–3 mg, and larger doses have not been shown to work better — they mainly raise the chance of next-day grogginess. If you are new to melatonin, start on a night when you do not need to be sharp early the next morning. Do not combine this product with Drift Sleep Strips or any other melatonin product on the same night.

Suggested Use: As a dietary supplement, take two (2) capsules once a day. For best results, take 20–30 minutes before bedtime with an 8 oz (237ml) glass of water, or as directed by a healthcare professional.

Medication Interaction Caution: This product contains St. John's Wort, 5-HTP and L-Tryptophan. St. John's Wort can reduce the effectiveness of many medications, including hormonal birth control, and can interact with antidepressants, blood thinners, immunosuppressants and HIV medications. St. John's Wort, 5-HTP and L-Tryptophan all affect serotonin: do not use this product alongside antidepressants (including SSRIs, SNRIs or MAOIs) or other serotonergic medications except under the direction of a healthcare professional. Talk to your doctor or pharmacist before using this product if you take any prescription medication.

May Cause Drowsiness: This product contains melatonin and sedative botanicals. Do not drive, operate machinery, or perform other activities requiring alertness after taking it. Do not use with alcohol or other sedatives.

Warning: Do not use if under age 18. Do not use if pregnant or nursing. Do not exceed recommended dose. Consult a physician before use if you have a known medical condition. Keep out of reach of children — this product contains 10 mg of melatonin per serving, and accidental ingestion by a child is a medical emergency.

The Research

Real sourcing behind Deep Restore — here's what the science says about the key ingredients:

Melatonin & Sleep Cycle — A meta-analysis of 19 randomized, placebo-controlled trials (1,683 participants) found melatonin supplementation significantly reduced the time it takes to fall asleep and modestly increased total sleep time compared to placebo. Worth knowing: those benefits show up at doses far lower than this formula's 10 mg, and the research has not found larger doses to work better. (Source: PLOS One, National Library of Medicine)

Magnesium & Nervous System Function — Magnesium is a cofactor in more than 300 enzyme systems in the body, including those that regulate muscle and nerve function — the physiological basis for including it in a formula aimed at physical, not just mental, relaxation. (Source: NIH Office of Dietary Supplements)

Calming Botanicals (Chamomile, Passionflower, Lemon Balm) — Evidence on these traditional botanicals is still developing and mixed across studies: a placebo-controlled pilot trial found chamomile extract produced modest, not statistically significant, improvements on some sleep measures; passionflower's human research is limited to a handful of small trials; and a systematic review found lemon balm produced modest calming effects across the clinical trials analyzed. (Sources: National Library of Medicine, PMC3198755; NIH National Center for Complementary and Integrative Health; Phytotherapy Research, Ghazizadeh et al. 2021)

L-Theanine & Calm Focus — Found naturally in tea leaves, L-theanine has been studied at doses of 200–400 mg for its ability to reduce subjective stress and increase alpha brain wave activity — a pattern associated with relaxed, non-drowsy calm. (Source: systematic review, Plant Foods for Human Nutrition)

GABA — GABA is the brain's primary inhibitory neurotransmitter, but researchers are still working out how well orally supplemented GABA actually reaches the brain, since its ability to cross the blood-brain barrier appears limited. Some researchers propose its effects are mediated through the gut-brain axis rather than direct central action. It's included here as a complementary addition rather than the formula's primary active ingredient. (Source: peer-reviewed reviews, National Library of Medicine)

Ashwagandha & Sleep — A systematic review and meta-analysis of 5 randomized controlled trials (400 participants) found ashwagandha extract improved overall sleep quality, with the most pronounced effects in adults who were already sleeping poorly. (Source: PLOS One, National Library of Medicine)

St. John's Wort — why it's in here, and what to know — St. John's Wort's clinical research used roughly 900 mg per day of standardized extract, for uses unrelated to sleep. This formula is a different thing: St. John's Wort sits eighth of fourteen ingredients inside a 905 mg proprietary blend, which caps it at about 113 mg per serving and likely much less — a traditional sleep-blend inclusion, not a therapeutic dose. We name it anyway because of its interaction profile, which does not scale down as predictably as its effects do. St. John's Wort induces liver enzymes that clear many medications, and reduced effectiveness of hormonal birth control is the best-documented consequence. Read the Medication Interaction Caution under Ingredients & Safety before using this product. (Source: NIH National Center for Complementary and Integrative Health)

5-HTP & L-Tryptophan — Both are precursors the body converts toward serotonin, and small studies have looked at them for sleep onset. The evidence base is thin and study quality is mixed, so we are not going to overstate it. On amounts: L-Tryptophan is listed first in the blend, making it the largest single component, while 5-HTP is listed last, making it the smallest — a supporting inclusion rather than a studied dose. Both appear in the Medication Interaction Caution because they act on serotonin, which matters if you take an antidepressant or another serotonergic medication. (Source: National Library of Medicine)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Stay Hydrated. Stay In It.

Dehydration doesn't announce itself — it just quietly pulls you out of the zone, one foggy thought and cramped muscle at a time. Flow State Hydration is a caffeine-free, sugar-free electrolyte formula built to keep you topped up through long rehearsals, studio sessions, or anything that keeps you on your feet — or on a stage — for hours at a stretch. A full B-vitamin complex rounds out the formula for everyday energy metabolism support.

Mix each scoop with 14–20 oz of water, to taste. No caffeine means it's just as good at 9am as it is at 9pm.

The Creative's Advantage.

Why It Works

Essential Electrolytes Sodium, potassium, magnesium, and calcium are the core electrolytes your body loses through sweat and everyday exertion — replacing them is what separates real hydration from just drinking water.

Muscle Function & Endurance Magnesium and electrolytes more broadly are required for normal muscle contraction and relaxation — relevant whether you're holding a pose, a note, or a position for hours at a time.

Fits Your Diet No sugar, no caffeine — formulated to fit into a keto or otherwise low-sugar lifestyle without asking you to compromise.

Built for Anywhere Caffeine-free means there's no time-of-day math — mix it in the morning, backstage, or right before bed without affecting sleep.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Flavors: Lemonade Drop, Lychee, Peach Mango, Passion Fruit — identical formula across all four

Ingredients: Vitamin B1 (Thiamin), Vitamin B2 (Riboflavin), Vitamin B3 (Niacin), Vitamin B6 (Pyridoxine HCl), Vitamin B9 (Folate), Vitamin B12 (Methylcobalamin), Pantothenic Acid (D-Calcium Pantothenate), Calcium (Calcium Citrate), Magnesium (Magnesium Citrate), Sodium (Sodium Citrate), Potassium (Potassium Citrate) Other ingredients: Polydextrose, Citric Acid, Natural & Artificial Flavors, Sucralose, Calcium Silicate, and for color, Beta Carotene (Lemonade Drop, Passion Fruit, Peach Mango) or Beet Juice Powder (Lychee).

Suggested Use: Using the scooper inside the jar, mix each scoop, to desired taste, with 14–20 oz (414–591 mL) of water (2 scoops with 28–40 oz / 828 mL–1.2 L of water).

Warning: Do not exceed 5 scoops within a 24-hour period. Do not use if under age 18. Do not use if pregnant or nursing. Not intended for use by persons with a medical condition. Consult your physician before use if you are taking any medication.

Allergen Statement (as stated by our supplier): Manufactured in a facility that produces milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, and sesame.

Store in a cool, dry place. Keep out of reach of children. Do not use if the safety seal is broken or missing. Contents are sold by weight, not volume; some settling may occur. Secure lid tightly when not in use. Consume within 90 days.

The Research

Real sourcing behind Flow State — here's what the science says about hydration and electrolytes specifically:

Electrolytes & Performance Under Fluid Loss — A classic study found that subjects who drank an electrolyte solution maintained cognitive performance significantly better than those drinking plain water during prolonged exercise in heat. A more recent systematic review in Sports Medicine reached a similar conclusion across team-sport athletes: hypohydration measurably impairs cognitive, technical, and physical performance, and electrolyte-inclusive rehydration strategies help offset that decline. (Sources: Shirreffs & Maughan, 1998; Nuccio et al., Sports Medicine, National Library of Medicine)

How Much Dehydration Actually Matters — A systematic review of 24 trials (493 participants) found that measurable declines in cognitive performance are most consistently observed once body mass loss from fluid exceeds about 2%, with mood disturbance and perceived exertion also affected at that threshold. That's a useful, honest benchmark — not every degree of thirst means impaired performance, but sustained fluid loss during long physical or mental sessions does add up. (Source: Dube et al., 2022, National Library of Medicine)

Magnesium & Muscle/Nervous System Function — Magnesium is a cofactor in more than 300 enzyme systems in the body, including those governing nerve impulse transmission and muscle contraction and relaxation. (Source: NIH Office of Dietary Supplements)

B-Vitamins & Energy Metabolism — B-vitamins, including B6 and B12, are essential cofactors in the body's normal energy-yielding metabolism and nervous system function. (Source: NIH Office of Dietary Supplements)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Two Scoops From Full Focus.

Some sessions don't leave room for a slow ramp-up — you need to be locked in by the second sip. Lock In Focus is a mixable powder built around Alpha-GPC, L-theanine, and natural caffeine (from green tea) for clean, sustained focus, with Asian ginseng and L-arginine rounding out support for blood flow and occasional fatigue. A full B-vitamin complex and black pepper extract round out the formula for nutrient absorption and everyday neurotransmitter support.

Mix two scoops with 16 oz of cold water. Available in three flavors — Sour Grape, Sour Candy, and Sour Gummi Worm — so the ritual doesn't get old before the work does.

The Creative's Advantage.

Why It Works

Caffeine, L-theanine and Alpha-GPC Alpha-GPC, L-theanine, and natural caffeine are paired for alertness and concentration, chosen for a smoother feel than caffeine on its own.

Blood Flow & Fatigue Support Asian ginseng and L-arginine are included for their roles in supporting normal blood flow, which plays into both cognitive function and how quickly fatigue sets in during a long session.

Full-Spectrum Neurotransmitter Support A complete B-vitamin complex and inositol support normal neurotransmitter activity, while black pepper extract is included specifically to help the rest of the formula actually get absorbed.

Built for the Grind A mixable powder format means it fits into a session the same way a coffee or energy drink would — without the sugar crash that comes with either.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Flavors: Sour Grape, Sour Candy, Sour Gummi Worm

Active Ingredients (identical across all three flavors): L-Arginine HCl, Inositol, Alpha-GPC, Natural Caffeine (from Green Tea) — 200 mg per 2-scoop serving, L-Theanine, Asian Ginseng Extract, Black Pepper Extract, Thiamine (as Thiamine HCl), Riboflavin (Vitamin B2), Niacin (Vitamin B3), Vitamin B6 (as Pyridoxine HCl), Folate (as Folic Acid), Vitamin B12 (as Methylcobalamin), Pantothenic Acid (as D-Calcium Pantothenate)

Flavor-specific ingredients:

• Sour Grape: Citric Acid, Natural Flavor, Polydextrose, Sucralose, Silicon Dioxide, Vegetable Juice Powder (for color)
• Sour Candy: Citric Acid, Polydextrose, Natural & Artificial Flavor, Sucralose, Calcium Silicate, Vegetable Juice Powder (for color)
• Sour Gummi Worm: Polydextrose, Malic Acid, Natural & Artificial Flavors, Citric Acid, Sucralose, Silicon Dioxide, Blue Spirulina (for color)

Suggested Use: Mix 2 scoops (7.5 g) with 16 fl oz (480 mL) of water, or adjust to taste.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Contains caffeine. Consult a medical doctor before use if you have any medical condition or family history of any disease, including (but not limited to) hypotension, hypertension, heart, liver, or thyroid disease, diabetes, psychiatric disease, asthma, pernicious anemia, anxiety, depression, seizure disorder, cardiac arrhythmia, stroke, prostate enlargement, or if you are taking any prescription drug. Do not exceed 4 scoops (400 mg caffeine) within a 24-hour period.

Stacking Notice: Six NutraNova products contain caffeine: Amplify Energy Powder (200 mg per 2-scoop serving), Lock In Focus Powder (200 mg per 2-scoop serving), Stage Rush Pre-Workout (175 mg per scoop), Ignite Energy Strips (50 mg per strip), Sharp Mind Capsules (50 mg per capsule as stated by our supplier, and no more than about 85 mg) and In The Zone Capsules (amount not disclosed; from green tea extract in a proprietary blend). Do not combine these products, and do not exceed 400 mg of total caffeine per day from all sources, including coffee, tea and energy drinks. The Creative's Daily Multivitamin also contains green tea extract, a natural source of caffeine, in an amount that isn't disclosed. Count it toward your daily total.

Allergen Statement (as stated by our supplier): Manufactured in a facility that produces milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, and sesame.

Store in a cool, dry place. Keep out of reach of children. Do not use if the safety seal is broken or missing. Contents are sold by weight, not volume; some settling may occur. Secure lid tightly when not in use. Consume within 90 days.

The Research

Real sourcing behind Lock In Focus — here's what the science says about the formula:

Alpha-GPC & Cognitive Performance — A 2024 randomized, placebo-controlled study found acute Alpha-GPC supplementation enhanced cognitive performance in healthy men. (Source: Nutrients, National Library of Medicine)

L-Theanine + Caffeine & Focus — In a randomized controlled trial, adults given 97 mg of L-theanine combined with 40 mg of caffeine showed significantly improved accuracy during task-switching and higher self-reported alertness, with reduced tiredness, compared to placebo. A broader review of 11 randomized, placebo-controlled studies confirmed the pairing consistently improves attentional measures beyond either ingredient alone. (Sources: Nutritional Neuroscience; Camfield et al. review, National Library of Medicine)

Asian Ginseng & Fatigue — In a 90-day clinical study of adults reporting persistent fatigue, a standardized Panax ginseng extract reduced self-perceived general fatigue by nearly 42%. Separately, ginseng's ginsenosides have documented mechanisms for stimulating nitric oxide production and vasodilation in blood vessels — the biological basis for the "blood flow" claim, demonstrated mainly in cardiovascular research rather than a direct cognition-specific trial. (Sources: National Library of Medicine, PMC8296094; cardiovascular mechanism research, National Library of Medicine)

L-Arginine — a honest bioavailability note — Oral L-arginine is substantially broken down by first-pass metabolism in the gut and liver before it reaches circulation, which limits how much actually gets used compared to ingredients like citrulline that raise blood arginine more efficiently. It's still a legitimate nitric oxide precursor, just a less efficient one than some alternatives — worth knowing rather than assuming it's working at full strength.

Inositol & Cognitive Function — Most inositol research uses very high doses (up to 18 g/day) — well beyond what's realistic in a scoop of focus powder. More directly relevant: a randomized, placebo-controlled crossover trial in e-sport gamers found that adding inositol to an arginine-based nitric oxide supplement significantly improved cognitive function and accuracy after an hour of gameplay, compared to the nitric oxide ingredient alone. (Source: National Library of Medicine, PMC8618773)

Black Pepper & Absorption — Piperine, black pepper's active compound, is one of the most well-documented bioavailability enhancers in supplement science, working by inhibiting enzymes involved in first-pass metabolism.

B-Vitamins & Neurotransmitter Function — B6 and B12 are directly involved in the synthesis and maintenance of neurotransmitters and the nervous system more broadly. (Source: NIH Office of Dietary Supplements)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Turn Up. Stay Steady.

Some days call for volume — more output, more hours, more everything — without the wired-then-wrecked cycle that comes with a gas-station energy drink. Amplify Energy is a sugar-free mixable powder built around natural caffeine (from green tea) and L-theanine for a steady lift, with taurine, a full B-vitamin complex, and electrolytes rounding out the formula for sustained performance and hydration.

Mix each scoop with 6–10 oz of water, to taste. Seven flavors, one formula — pick whichever one doesn't get old by scoop two hundred.

The Creative's Advantage.

Why It Works

Caffeine with L-theanine Caffeine and L-theanine are studied together, not just separately — the pairing is linked to steadier, more sustained alertness than caffeine delivers alone.

Built-In Hydration Electrolytes — sodium, potassium, and magnesium — support the body's fluid balance, which matters more, not less, during physical or mentally demanding stretches.

Full-Spectrum Energy Metabolism A complete B-vitamin complex supports the body's normal energy-yielding metabolism — the cellular groundwork underneath the caffeine lift.

Physical & Mental Endurance Taurine is included for its studied role in exercise performance and fatigue resistance, particularly alongside caffeine.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Flavors: Strawberry Shortcake, Fruit Punch, Yuzu, Guava Berry, Melon Creamsicle, Cotton Candy, Lychee Splash

One formula, seven flavors. The active ingredients are identical in every flavor, including 200 mg of natural caffeine per serving. Only the flavoring, color source and anti-caking agent change from flavor to flavor.

Active ingredients (per 2-scoop serving, the same in every flavor):

• Taurine — 1,000 mg
• Natural Caffeine (from Green Tea) — 200 mg
• L-Theanine — 100 mg
• Potassium (as Potassium Citrate) — 130 mg
• Sodium (as Sodium Citrate) — 60 mg
• Magnesium (as Magnesium Citrate) — 36 mg
• Niacin (Vitamin B3) — 5.20 mg NE
• Pantothenic Acid (as D-Calcium Pantothenate) — 1.66 mg
• Vitamin B6 (as Pyridoxine HCl) — 0.56 mg
• Riboflavin (Vitamin B2) — 0.43 mg
• Thiamin (as Thiamine HCl) — 0.40 mg
• Folate — 133 mcg DFE, from 78 mcg Folic Acid
• Vitamin B12 (as Methylcobalamin) — 0.80 mcg

Flavor-specific ingredients:

• Strawberry Shortcake (7 g) — Natural Flavor, Calcium Silicate, Red Beet Juice Powder (for color)
• Fruit Punch (7 g) — Natural & Artificial Flavors, Calcium Silicate, Vegetable Juice Powder (for color)
• Yuzu (6 g) — Natural & Artificial Flavors, Calcium Silicate, Vegetable Juice Powder (for color)
• Guava Berry (6 g) — Natural & Artificial Flavors, Calcium Silicate, Red Beet Juice Powder (for color)
• Melon Creamsicle (7 g) — Natural & Artificial Flavors, Silicon Dioxide, Vegetable Juice Powder (for color)
• Cotton Candy (7 g) — Natural & Artificial Flavors, Calcium Silicate, Blue Spirulina (for color)
• Lychee Splash (7 g) — Natural & Artificial Flavors, Calcium Silicate, no added color

Other ingredients in every flavor: Polydextrose, Citric Acid, Sucralose — plus the flavor-specific items listed above.

Suggested Use: Using the scooper inside the jar, mix 2 scoops with 12–20 oz (355–591 mL) of water. One scoop with 6–10 oz (177–296 mL) of water is a half serving.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Contains caffeine. Consult a medical doctor before use if you have any medical condition or family history of any disease, including (but not limited to) hypotension, hypertension, heart, liver, or thyroid disease, diabetes, psychiatric disease, asthma, pernicious anemia, anxiety, depression, seizure disorder, cardiac arrhythmia, stroke, prostate enlargement, or if you are taking any prescription drug. Do not exceed 4 scoops (400 mg caffeine) within a 24-hour period.

Stacking Notice: Six NutraNova products contain caffeine: Amplify Energy Powder (200 mg per 2-scoop serving), Lock In Focus Powder (200 mg per 2-scoop serving), Stage Rush Pre-Workout (175 mg per scoop), Ignite Energy Strips (50 mg per strip), Sharp Mind Capsules (50 mg per capsule as stated by our supplier, and no more than about 85 mg) and In The Zone Capsules (amount not disclosed; from green tea extract in a proprietary blend). Do not combine these products, and do not exceed 400 mg of total caffeine per day from all sources, including coffee, tea and energy drinks. The Creative's Daily Multivitamin also contains green tea extract, a natural source of caffeine, in an amount that isn't disclosed. Count it toward your daily total.

Allergen Statement (as stated by our supplier): Manufactured in a facility that produces milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, and sesame.

Store in a cool, dry place. Keep out of reach of children. Do not use if the safety seal is broken or missing. Contents are sold by weight, not volume; some settling may occur. Secure lid tightly when not in use. Consume within 90 days.

The Research

Real sourcing behind Amplify — here's what the science says about the formula:

Caffeine + L-Theanine & Focus — In a randomized controlled trial, adults given 97 mg of L-theanine combined with 40 mg of caffeine showed significantly improved accuracy during task-switching and higher self-reported alertness, with reduced tiredness, compared to placebo. A broader review of 11 randomized, placebo-controlled studies confirmed the combination consistently improves attentional measures beyond what either ingredient produces alone. (Sources: Nutritional Neuroscience; Camfield et al. review, National Library of Medicine)

Caffeine & Physical Performance — The International Society of Sports Nutrition's position stand concludes caffeine is ergogenic for both endurance and high-intensity exercise. (Source: Journal of the International Society of Sports Nutrition, National Library of Medicine)

Taurine & Exercise Performance — A comprehensive review by the International Society of Sports Nutrition describes taurine's ergogenic effects as real but still somewhat debated in the research community, with the most consistent findings around reduced markers of exercise-induced fatigue and oxidative stress. A double-blind, placebo-controlled study in elite boxers found the combination of caffeine and taurine together improved power output and reaction performance more than either ingredient alone. (Sources: Journal of the International Society of Sports Nutrition; PMC9610400, National Library of Medicine)

B-Vitamins & Energy Metabolism — B-vitamins including B6 and B12 are essential cofactors in the body's normal energy-yielding metabolism and nervous system function. (Source: NIH Office of Dietary Supplements)

Electrolytes & Hydration — Sodium and potassium are the primary electrolytes lost through sweat during physical exertion, and replacing them supports fluid balance and normal muscle and nerve function during and after activity. (Source: general physiology, NIH Office of Dietary Supplements)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Calm Nerves. Sharp Focus. Deep Rest.

Every creative practice needs a floor — the baseline you return to before a big session, a stage, or a stretch of back-to-back deadlines. Grounded is that floor: organic ashwagandha root, paired with black pepper to support absorption, in a clean two-ingredient formula built for one job — helping your body handle stress without dulling your edge.

Ashwagandha is one of the most studied adaptogens in Ayurvedic medicine, used for centuries to support the body's resilience to everyday stress. Grounded keeps it simple: no fillers, no proprietary blends, just the root itself in an easy two-capsule-a-day ritual.

Take it daily. Feel it show up as fewer racing thoughts before bed, steadier focus through long days, and a body that recovers instead of runs down.

The Creative's Advantage.

Why It Works

Calm Under Pressure Daily ashwagandha supplementation has been studied for its ability to support the body's physiological, cognitive, and psychological response to stress — giving you a steadier baseline to work from, whether you're heading into a session or just trying to get through a demanding week.

Built-In Endurance Ashwagandha has been linked to measurable improvements in VO2 max — the maximum amount of oxygen your body can use during exertion — supporting the kind of stamina a physical set, a long shoot day, or back-to-back rehearsals demands.

Ashwagandha and Sleep Research Studies have looked at self-reported sleep quality, with the clearest findings in people who already slept poorly.

Sharper Focus, Better Recall Ashwagandha has been studied for its effects on cognition, memory, and reaction time — the kind of mental sharpness that matters when you're improvising, problem-solving, or just trying to stay present in the work.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Ingredients: Organic Ashwagandha (Withania somnifera, root), Organic Black Pepper (Piper nigrum, fruit). At the suggested two capsules daily, that is 1,300 mg of ashwagandha root per day. Other ingredient: Pullulan (vegan capsule).

Allergen Statement: None of the nine major food allergens — milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans and sesame — is used as an ingredient in this product. One note if you avoid nightshades: ashwagandha (Withania somnifera) belongs to the nightshade family, alongside tomato, potato, eggplant and peppers. Nightshades are not major allergens, but if you avoid them deliberately, this product is one.

Suggested Use: Take one (1) capsule twice a day as a dietary supplement. For best results, take 20–30 minutes before a meal with an 8 oz glass of water, or as directed by a healthcare professional.

Ashwagandha Caution: Do not use if you are pregnant or trying to become pregnant. Ashwagandha may affect thyroid hormone levels — do not use if you have a thyroid condition or take thyroid medication except under the direction of a healthcare professional. Ashwagandha may stimulate immune activity: consult a physician before use if you have an autoimmune condition (including rheumatoid arthritis, lupus, Hashimoto's thyroiditis or type 1 diabetes) or take immunosuppressant medication. Rare cases of liver injury have been reported in people taking ashwagandha supplements — stop use and consult a doctor if you develop unusual fatigue, loss of appetite, abdominal pain, dark urine, or yellowing of the skin or eyes. Ashwagandha may increase the effects of sedatives and sleep medication.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Do not exceed recommended dose. Consult a physician before use if you have a known medical condition.

Warning: Keep out of reach of children. Do not use if the safety seal is damaged or missing. Store in a cool, dry place.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

The Research

Real sourcing behind Grounded — here's what the science says about ashwagandha:

Stress Resilience & Cognitive Function — In a 30-day randomized, placebo-controlled study, adults taking daily ashwagandha root extract (225–400 mg) showed significant reductions in cortisol alongside improvements in cognitive measures including word recall, reaction time, and executive function, while the placebo group's cortisol trended upward over the same period. (Source: peer-reviewed study, National Library of Medicine / ScienceDirect)

Cardiovascular Endurance (VO2 Max) — Two separate randomized, double-blind, placebo-controlled trials found that 8 weeks of ashwagandha root extract supplementation (300 mg twice daily) produced statistically significant improvements in VO2 max compared to placebo — one in 50 healthy athletic adults, the other in 80 adults undergoing resistance training. (Sources: PubMed 33600918; National Library of Medicine, PMC11234080)

Sleep Quality — A systematic review and meta-analysis of 5 randomized controlled trials (400 participants) found ashwagandha extract produced a small but statistically significant improvement in overall sleep quality, with the strongest effects in adults who were already sleeping poorly, at doses of 600 mg/day or more sustained for at least 8 weeks. (Source: PLOS One, National Library of Medicine)

Extract vs. whole root — an honest caveat about the dose — Every trial cited above used a standardized ashwagandha extract, dosed and measured by its withanolide content — the KSM-66 and Sensoril category. Grounded's Supplement Facts panel lists 650 mg of organic ashwagandha root with no standardization stated, which points to whole root powder rather than a concentrated extract. The two are not interchangeable gram for gram: an extract concentrates the active withanolides several-fold, so 650 mg of root powder delivers meaningfully less active compound than 650 mg of extract would. We cite this research because it is the best available evidence for the ingredient, not because it was run on this preparation at this dose. If the manufacturer confirms a standardization, we'll state it here.

Black Pepper & Absorption — Black pepper's active compound, piperine, is one of the most well-documented bioavailability enhancers in supplement science. A landmark human trial found piperine increased absorption of curcumin (from turmeric) by as much as 2000%, largely by inhibiting the enzymes responsible for breaking compounds down before they reach circulation. That curcumin result is the best-documented example; we haven't found a human study testing whether piperine raises ashwagandha absorption specifically. (Source: Shoba et al., Planta Medica, 1998; reviewed in Restorative Medicine)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.