Find Your Zone. Stay In It.

Some days the work demands more than caffeine can give you — the kind of sustained, clear-headed focus that carries you through a long edit, a complex arrangement, or a problem you can't just brute-force your way through. In The Zone is built for that mental load: a comprehensive formula combining essential vitamins and minerals with a proprietary blend of botanicals and amino acids chosen for a daily routine built around focused work.

B-vitamins, choline, and DHA support the basic nutritional foundation your nervous system runs on. Bacopa, green tea extract, bilberry, and grape seed extract are antioxidant botanicals, while DMAE, phosphatidylserine, and Huperzine A round out the blend to support memory and attention in the moment.

Two capsules daily, 20–30 minutes before a meal. Give your mind the nutritional floor it needs to stay sharp through a genuinely demanding day.

The Creative's Advantage.

Why It Works

Supports Cognitive Function B-vitamins, choline, and DHA are foundational nutrients your brain and nervous system rely on for normal function — the baseline that everything else in this formula builds on.

Promotes Mental Clarity & Focus DMAE, phosphatidylserine, and Huperzine A are compounds studied for their roles in memory and attention, giving your brain targeted support when a task demands real concentration.

Antioxidant Botanicals Bacopa, green tea extract, bilberry, and grape seed extract are rich in plant compounds studied for their antioxidant activity.

Nervous System Support The full vitamin, mineral, and amino acid panel in this formula contributes to overall nerve and neurotransmitter health — the infrastructure focus and memory actually run on.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Contains: Soy & Fish (Tuna Fish)

Vitamins & minerals (per 2-capsule serving): Vitamin A (as Beta-Carotene) 122 mcg RAE · Vitamin C (as Ascorbic Acid) 125 mg · Vitamin D (as Cholecalciferol) 3 mcg · Vitamin E (as DL-Alpha Tocopheryl Acetate) 40 mg · Thiamin (as Thiamine Mononitrate) 3 mg · Riboflavin (Vitamin B2) 1.7 mg · Niacin 12.5 mg NE · Vitamin B6 (as Pyridoxine HCl) 12 mg · Folate 680 mcg DFE (400 mcg Folic Acid) · Biotin 3 mcg · Pantothenic Acid (as D-Calcium Pantothenate) 12 mg · Choline (as Choline Bitartrate) 50 mg · Calcium (as Calcium Carbonate) 20 mg · Iron (as Ferrous Fumarate) 2.6 mg · Magnesium (as Magnesium Oxide) 50 mg · Zinc (as Zinc Oxide) 10 mg · Selenium 50 mcg · Copper (as Copper Gluconate) 0.052 mg · Manganese 0.4 mg · Chromium (as Chromium Picolinate) 12 mcg · Molybdenum 10 mcg · Potassium (as Potassium Citrate) 94 mg

Proprietary blend, 609 mg (the eighteen ingredients, in descending order by weight):

1. DMAE Bitartrate
2. L-Glutamine HCl
3. Glutamic Acid
4. Green Tea Extract (Camellia sinensis, leaf)
5. Bacopa Extract (Bacopa monnieri, whole herb)
6. Inositol
7. Bilberry Fruit Extract (Vaccinium myrtillus)
8. GABA (Gamma-Aminobutyric Acid)
9. Grape Seed Extract (Vitis vinifera)
10. Grapefruit Seed Extract (Citrus paradisi)
11. Olive Leaf (Olea europaea)
12. Cassia Bark Extract (Cinnamomum cassia)
13. Licorice Root Extract (Glycyrrhiza glabra)
14. Boron (as Boron Citrate)
15. DHA (Docosahexaenoic Acid) 14%
16. Vanadium (as Vanadyl Sulfate)
17. Phosphatidylserine (Glycine max, seed)
18. Huperzine A (Huperzia serrata, whole herb)

Individual amounts inside the 609 mg blend are not disclosed by the manufacturer. Ingredients are listed in descending order by weight, so green tea extract — the source of this product's caffeine — is the fourth largest of the eighteen.

Other ingredients: Rice Flour, Hypromellose (vegetable capsule), Magnesium Stearate, Silicon Dioxide.

Suggested Use: As a dietary supplement, take two (2) veggie capsules once a day. For best results, take 20–30 minutes before a meal with an 8 oz glass of water, or as directed by a healthcare professional.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Do not exceed recommended dose. Consult a physician before use if you have a known medical condition.

Licorice Caution: The proprietary blend contains licorice root extract. Licorice can raise blood pressure and lower potassium, and those effects build with regular use rather than appearing after a single dose — which matters here, because this is a daily product. Do not use regularly if you have high blood pressure, heart disease, kidney disease, liver disease or low potassium. Talk to your doctor before use if you take blood pressure medication or diuretics — licorice works against both — or if you take corticosteroids or digoxin, where the potassium effect raises the risk. Not recommended during pregnancy. Licorice is thirteenth of eighteen ingredients in the blend, so the amount is likely small, but it is not disclosed and it is not zero. If you also take Encore Strips, which contain licorice as well, or drink licorice tea, count them together.

Stacking Notice: This product contains caffeine, from the green tea extract in its proprietary blend. Six NutraNova products contain caffeine: Amplify Energy Powder (200 mg per 2-scoop serving), Lock In Focus Powder (200 mg per 2-scoop serving), Stage Rush Pre-Workout (175 mg per scoop), Ignite Energy Strips (50 mg per strip), Sharp Mind Capsules (50 mg per capsule as stated by our supplier, and no more than about 85 mg) and In The Zone Capsules (amount not disclosed; from green tea extract in a proprietary blend). Do not combine these products, and do not exceed 400 mg of total caffeine per day from all sources, including coffee, tea and energy drinks. The Creative's Daily Multivitamin also contains green tea extract, a natural source of caffeine, in an amount that isn't disclosed. Count it toward your daily total.

Iron Warning: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately.

Warning: Keep out of reach of children. Do not use if the safety seal is damaged or missing. Store in a cool, dry place.

The Research

Real sourcing behind In The Zone — here's what the science says about the ingredients:

B-Complex Vitamins & Nervous System Function — B-vitamins including B6, B12-family compounds, and folate act as coenzymes in dozens of reactions involved in energy metabolism and neurotransmitter synthesis, forming a foundational layer of nervous system support that most cognition-focused formulas are built around. (Source: NIH Office of Dietary Supplements Fact Sheets)

Choline & Brain Function — According to the NIH, your brain and nervous system need choline to regulate memory, mood, and muscle control, and it's a required building block for the membranes that surround your body's cells, including neurons. (Source: NIH Office of Dietary Supplements, Choline Fact Sheet)

DHA & Brain Structure — DHA is a major structural fat in the human brain, incorporated directly into the membranes of brain cells where it supports normal cell signaling and membrane function — a nutritional building block rather than an acute stimulant. (Source: peer-reviewed review, National Library of Medicine)

Bacopa Monnieri & Memory/Attention — A meta-analysis of randomized controlled trials covering 437 participants found Bacopa monnieri improved measures of cognitive speed, including a significantly shortened Trail Making Test time and faster choice reaction time compared to placebo. (Source: Journal of Ethnopharmacology, 2014)

Green Tea Extract & Cognitive Function — A systematic review of human studies found that green tea and its key compounds, EGCG and L-theanine, were associated with measurable improvements in cognition, mood, and brain function across the majority of reviewed trials. (Source: peer-reviewed systematic review, 2017)

Bilberry & Grape Seed Extract — Antioxidant Protection — In a randomized, double-blind, placebo-controlled pilot study of 33 healthy adults, standardized bilberry extract significantly improved mood scores compared to placebo, alongside strong antioxidant activity measured across multiple lab assays. Grape seed extract shows similar antioxidant activity in laboratory research, largely attributed to its high concentration of proanthocyanidins. (Sources: Frontiers in Nutrition, 2025; National Library of Medicine)

Phosphatidylserine, Huperzine A & DMAE — Attention & Memory Compounds — Phosphatidylserine has the strongest evidence base of the three: a systematic review and meta-analysis of 5 randomized controlled trials (783 participants) found it improved cognitive function, primarily studied in older adults with mild, age-related memory changes. Huperzine A slows the breakdown of acetylcholine, a messenger involved in memory and learning, though most of its clinical research has been conducted in older adults rather than healthy younger adults — worth knowing, since the evidence base doesn't map directly onto general focus support. DMAE has a longer history of use in nootropic formulas, but the human clinical evidence behind it is more limited than the other two compounds in this blend. (Sources: systematic reviews, National Library of Medicine)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Dial In. Stay Sharp.

One capsule. That's the whole ritual. Sharp Mind is built for the moment right before you need to be switched all the way on — walking into a session, sitting down to finally finish the thing, stepping up when the room is watching. It's a focused stack of Bacopa monnieri and phosphatidylserine for cognitive support, Alpha GPC and Huperzine A for neurological health, and a measured pairing of caffeine with L-theanine for clean, steady focus — without the spike-and-crash caffeine can bring on its own. GABA and L-tyrosine round it out, included for their roles in the brain's normal response to stress.

Take one capsule daily with water. This one's built for when the work needs your full attention.

The Creative's Advantage.

Why It Works

Cognitive Function, Covered Bacopa monnieri and phosphatidylserine are two of the more researched botanicals for supporting memory, focus, and overall cognitive performance — the foundation the rest of the formula builds on.

Mental Focus, Minus the Jitters Caffeine and L-theanine work as a pair, not solo acts — the combination has been studied for producing steadier, more sustained attention than caffeine alone tends to deliver.

A Normal Stress Response GABA and L-tyrosine are included for their roles in supporting the brain's normal response to stress — helping you stay clear-headed instead of frazzled when the pressure's on.

Neurological Health Alpha GPC and Huperzine A support neurotransmitter function — the signaling system memory and learning actually run on.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Ingredients: Niacin (as niacinamide), Vitamin B6 (as pyridoxine hydrochloride). Proprietary Blend — 255 mg: GABA (Gamma-Aminobutyric Acid), L-Tyrosine, Caffeine, Bacopa monnieri Extract (whole herb), Phosphatidylserine 20% (sunflower), Alpha GPC (Alpha-glycerylphosphorylcholine) Powder, L-Theanine, Huperzine A 1% (Huperzia serrata, whole herb). Other ingredients: Gelatin (capsule), Brown Rice Flour.

Caffeine: 50 mg per capsule, as stated by our supplier. Caffeine is part of the proprietary blend, so the label doesn't list its amount; based on ingredient order, it cannot exceed about 85 mg. The amounts of the other blend ingredients are not disclosed by the manufacturer.

Suggested Use: As a dietary supplement, adults take one (1) capsule daily. For best results, take with 6–8 oz of water, or as directed by a healthcare professional.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Contains caffeine. Consult a medical doctor before use if you have any medical condition or family history of any disease, including (but not limited to) hypotension, hypertension, heart, liver, or thyroid disease, diabetes, psychiatric disease, asthma, pernicious anemia, anxiety, depression, seizure disorder, cardiac arrhythmia, stroke, prostate enlargement, or if you are taking any prescription drug. Do not exceed recommended dose. Keep out of reach of children. Do not use if safety seal is damaged or missing. Store in a cool, dry place.

Stacking Notice: Six NutraNova products contain caffeine: Amplify Energy Powder (200 mg per 2-scoop serving), Lock In Focus Powder (200 mg per 2-scoop serving), Stage Rush Pre-Workout (175 mg per scoop), Ignite Energy Strips (50 mg per strip), Sharp Mind Capsules (50 mg per capsule as stated by our supplier, and no more than about 85 mg) and In The Zone Capsules (amount not disclosed; from green tea extract in a proprietary blend). Do not combine these products, and do not exceed 400 mg of total caffeine per day from all sources, including coffee, tea and energy drinks. The Creative's Daily Multivitamin also contains green tea extract, a natural source of caffeine, in an amount that isn't disclosed. Count it toward your daily total.

The Research

Real sourcing behind Sharp Mind — here's what the science says about the formula's key ingredients:

Bacopa Monnieri & Cognitive Speed — A meta-analysis of randomized controlled trials (437 subjects total) found Bacopa monnieri supplementation improved cognition, particularly speed of attention — including a shortened Trail Making Test time and decreased choice reaction time compared to placebo. (Source: Journal of Ethnopharmacology, National Library of Medicine)

Phosphatidylserine & Stress Response — In a study of healthy men, 800 mg of phosphatidylserine reduced the cortisol response following induced physical stress compared to placebo. Separate research using EEG found phosphatidylserine supplementation altered cortical activity patterns measured after induced mental stress. (Source: Neuroendocrinology; cortical activity study reviewed via ResearchGate)

Caffeine + L-Theanine & Focus — In a randomized controlled trial, adults given 97 mg of L-theanine combined with 40 mg of caffeine showed significantly improved accuracy during task-switching and higher self-reported alertness, with reduced self-reported tiredness, compared to placebo. A broader review of 11 randomized, placebo-controlled studies confirmed the combination consistently improves attentional measures beyond what either ingredient produces alone. (Sources: Nutritional Neuroscience; review by Camfield et al., National Library of Medicine)

L-Tyrosine & Working Memory Under Pressure — In a randomized, placebo-controlled study, L-tyrosine supplementation significantly improved working memory accuracy during a demanding multitasking battery compared to placebo — an effect researchers have linked to tyrosine's role as a precursor to the neurotransmitters dopamine and norepinephrine, which become depleted under stress and cognitive load. (Source: Neuropsychologia, National Library of Medicine)

Alpha GPC & Cognitive Performance — A 2024 randomized, placebo-controlled study found acute Alpha GPC supplementation enhanced cognitive performance in healthy men. (Source: Nutrients, National Library of Medicine)

Huperzine A — an honest note on the evidence — Huperzine A works by inhibiting the enzyme that breaks down acetylcholine, a neurotransmitter central to memory and learning — a well-established mechanism. Most of the robust human clinical trials, however, have been conducted in older adults rather than healthy younger adults, so we're not overstating what's been directly proven for this audience. (Source: meta-analyses, National Library of Medicine)

GABA — an honest note on the evidence — Whether orally-ingested GABA actually crosses the blood-brain barrier is scientifically debated. That said, a systematic review of human trials found consistent reports of reduced stress markers after oral GABA intake, with researchers proposing the effect may work through gut-brain and peripheral nervous system pathways rather than direct entry into the brain. (Source: Frontiers in Neuroscience, National Library of Medicine)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Two Scoops From Full Focus.

Some sessions don't leave room for a slow ramp-up — you need to be locked in by the second sip. Lock In Focus is a mixable powder built around Alpha-GPC, L-theanine, and natural caffeine (from green tea) for clean, sustained focus, with Asian ginseng and L-arginine rounding out support for blood flow and occasional fatigue. A full B-vitamin complex and black pepper extract round out the formula for nutrient absorption and everyday neurotransmitter support.

Mix two scoops with 16 oz of cold water. Available in three flavors — Sour Grape, Sour Candy, and Sour Gummi Worm — so the ritual doesn't get old before the work does.

The Creative's Advantage.

Why It Works

Caffeine, L-theanine and Alpha-GPC Alpha-GPC, L-theanine, and natural caffeine are paired for alertness and concentration, chosen for a smoother feel than caffeine on its own.

Blood Flow & Fatigue Support Asian ginseng and L-arginine are included for their roles in supporting normal blood flow, which plays into both cognitive function and how quickly fatigue sets in during a long session.

Full-Spectrum Neurotransmitter Support A complete B-vitamin complex and inositol support normal neurotransmitter activity, while black pepper extract is included specifically to help the rest of the formula actually get absorbed.

Built for the Grind A mixable powder format means it fits into a session the same way a coffee or energy drink would — without the sugar crash that comes with either.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Flavors: Sour Grape, Sour Candy, Sour Gummi Worm

Active Ingredients (identical across all three flavors): L-Arginine HCl, Inositol, Alpha-GPC, Natural Caffeine (from Green Tea) — 200 mg per 2-scoop serving, L-Theanine, Asian Ginseng Extract, Black Pepper Extract, Thiamine (as Thiamine HCl), Riboflavin (Vitamin B2), Niacin (Vitamin B3), Vitamin B6 (as Pyridoxine HCl), Folate (as Folic Acid), Vitamin B12 (as Methylcobalamin), Pantothenic Acid (as D-Calcium Pantothenate)

Flavor-specific ingredients:

• Sour Grape: Citric Acid, Natural Flavor, Polydextrose, Sucralose, Silicon Dioxide, Vegetable Juice Powder (for color)
• Sour Candy: Citric Acid, Polydextrose, Natural & Artificial Flavor, Sucralose, Calcium Silicate, Vegetable Juice Powder (for color)
• Sour Gummi Worm: Polydextrose, Malic Acid, Natural & Artificial Flavors, Citric Acid, Sucralose, Silicon Dioxide, Blue Spirulina (for color)

Suggested Use: Mix 2 scoops (7.5 g) with 16 fl oz (480 mL) of water, or adjust to taste.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Contains caffeine. Consult a medical doctor before use if you have any medical condition or family history of any disease, including (but not limited to) hypotension, hypertension, heart, liver, or thyroid disease, diabetes, psychiatric disease, asthma, pernicious anemia, anxiety, depression, seizure disorder, cardiac arrhythmia, stroke, prostate enlargement, or if you are taking any prescription drug. Do not exceed 4 scoops (400 mg caffeine) within a 24-hour period.

Stacking Notice: Six NutraNova products contain caffeine: Amplify Energy Powder (200 mg per 2-scoop serving), Lock In Focus Powder (200 mg per 2-scoop serving), Stage Rush Pre-Workout (175 mg per scoop), Ignite Energy Strips (50 mg per strip), Sharp Mind Capsules (50 mg per capsule as stated by our supplier, and no more than about 85 mg) and In The Zone Capsules (amount not disclosed; from green tea extract in a proprietary blend). Do not combine these products, and do not exceed 400 mg of total caffeine per day from all sources, including coffee, tea and energy drinks. The Creative's Daily Multivitamin also contains green tea extract, a natural source of caffeine, in an amount that isn't disclosed. Count it toward your daily total.

Allergen Statement (as stated by our supplier): Manufactured in a facility that produces milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, and sesame.

Store in a cool, dry place. Keep out of reach of children. Do not use if the safety seal is broken or missing. Contents are sold by weight, not volume; some settling may occur. Secure lid tightly when not in use. Consume within 90 days.

The Research

Real sourcing behind Lock In Focus — here's what the science says about the formula:

Alpha-GPC & Cognitive Performance — A 2024 randomized, placebo-controlled study found acute Alpha-GPC supplementation enhanced cognitive performance in healthy men. (Source: Nutrients, National Library of Medicine)

L-Theanine + Caffeine & Focus — In a randomized controlled trial, adults given 97 mg of L-theanine combined with 40 mg of caffeine showed significantly improved accuracy during task-switching and higher self-reported alertness, with reduced tiredness, compared to placebo. A broader review of 11 randomized, placebo-controlled studies confirmed the pairing consistently improves attentional measures beyond either ingredient alone. (Sources: Nutritional Neuroscience; Camfield et al. review, National Library of Medicine)

Asian Ginseng & Fatigue — In a 90-day clinical study of adults reporting persistent fatigue, a standardized Panax ginseng extract reduced self-perceived general fatigue by nearly 42%. Separately, ginseng's ginsenosides have documented mechanisms for stimulating nitric oxide production and vasodilation in blood vessels — the biological basis for the "blood flow" claim, demonstrated mainly in cardiovascular research rather than a direct cognition-specific trial. (Sources: National Library of Medicine, PMC8296094; cardiovascular mechanism research, National Library of Medicine)

L-Arginine — a honest bioavailability note — Oral L-arginine is substantially broken down by first-pass metabolism in the gut and liver before it reaches circulation, which limits how much actually gets used compared to ingredients like citrulline that raise blood arginine more efficiently. It's still a legitimate nitric oxide precursor, just a less efficient one than some alternatives — worth knowing rather than assuming it's working at full strength.

Inositol & Cognitive Function — Most inositol research uses very high doses (up to 18 g/day) — well beyond what's realistic in a scoop of focus powder. More directly relevant: a randomized, placebo-controlled crossover trial in e-sport gamers found that adding inositol to an arginine-based nitric oxide supplement significantly improved cognitive function and accuracy after an hour of gameplay, compared to the nitric oxide ingredient alone. (Source: National Library of Medicine, PMC8618773)

Black Pepper & Absorption — Piperine, black pepper's active compound, is one of the most well-documented bioavailability enhancers in supplement science, working by inhibiting enzymes involved in first-pass metabolism.

B-Vitamins & Neurotransmitter Function — B6 and B12 are directly involved in the synthesis and maintenance of neurotransmitters and the nervous system more broadly. (Source: NIH Office of Dietary Supplements)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.