Dissolve the Noise. Not Your Edge.

Backstage nerves. A tense note during rehearsal. The five minutes before a client call you're dreading. Not every stressful moment calls for a whole routine — sometimes you just need thirty seconds and a strip. Unwind Strips are built for exactly that: a fast-dissolving strawberry-peppermint strip with L-theanine, GABA, and vitamin B6, formulated to support your body's natural response to occasional stress without slowing you down.

No water, no capsule, no waiting around. Place one strip on your tongue, let it dissolve, and get back to it.

One strip a day, whenever you need it most.

The Creative's Advantage.

Why It Works

Calm Without the Fog L-theanine, an amino acid naturally found in green tea, is studied for supporting a relaxed state while helping maintain mental clarity — calm that doesn't come at the cost of focus.

Nervous System Support GABA plays a role in supporting the body's natural relaxation response and normal nervous system activity.

Steady Neurotransmitter Function Vitamin B6 contributes to normal energy metabolism and nervous system function, including the synthesis of neurotransmitters involved in mood and stress response.

Built for the Moment A fast-dissolving strip means support that fits into a thirty-second gap between soundcheck and stage — no water, no waiting.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Flavor: Strawberry-Peppermint

Ingredients: Vitamin B6 (as Pyridoxine Hydrochloride), Green Tea (L-Theanine), Gamma-aminobutyric acid (GABA). Other ingredients: Pullulan, Mannitol, Cellulose, Strawberry Flavor, Lecithin, Malic Acid, Monk Fruit Extract, Pectin, Erythritol, Peppermint Flavor, Steviol Glycosides.

Suggested Use: Place one oral strip on your tongue and allow it to dissolve before swallowing. Take one oral strip anytime, up to a maximum of 1 strip a day.

Warning: Keep out of reach of children. Do not use if the safety seal is damaged or missing. Store in a cool, dry place.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Do not exceed recommended dose. Consult a physician before use if you have a known medical condition.

The Research

Real sourcing behind Unwind Strips — here's what the science says about the formula:

L-Theanine & Relaxation — In a 4-week randomized controlled trial, adults taking 200 mg of L-theanine daily reported lower stress scores and better sleep-quality scores than placebo. Other human research has linked L-theanine to increased alpha brain wave activity — a pattern associated with calm, wakeful relaxation — within about an hour of intake. (Source: National Library of Medicine)

GABA & Stress — Human trials on oral GABA report reduced subjective stress and stress biomarkers after intake; in one study, adults who consumed 50 mg of GABA reported less occupational fatigue after completing demanding tasks, compared to placebo. Worth knowing: whether oral GABA meaningfully crosses the blood-brain barrier is still scientifically debated, and researchers increasingly suspect the effect works through gut-brain and peripheral nervous system pathways rather than direct entry into the brain. (Source: Frontiers in Neuroscience systematic review; Kanehira et al., National Library of Medicine)

Vitamin B6 & Nervous System Function — Vitamin B6 acts as a coenzyme in more than 100 enzymatic reactions in the body, including the synthesis of neurotransmitters like serotonin and dopamine that are directly involved in mood and stress regulation. (Source: NIH Office of Dietary Supplements)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

A simple daily botanical strip for busy show and session weeks.

Encore is a mango-orange oral strip for creatives: musicians, producers, performers, visual artists and writers who want one easy step in their daily routine. Each strip carries seven botanicals with roots in traditional Ayurvedic practice, including turmeric, chicory and amla.

No water, no mixing. One strip dissolves on your tongue, once a day, at whatever time fits your schedule.

Strip deal: add a second tin and it's 50% off at checkout. Each tin holds 30 strips, so two tins cover 60 days at one strip a day.

The Creative's Advantage.

What's Inside

Per strip: date palm 20 mg, turmeric 20 mg, chicory 15 mg, andrographis 15 mg, grape 15 mg, Phyllanthus niruri 15 mg, Phyllanthus emblica (amla) 15 mg.

Worth knowing: these amounts are well below what most studies used, and the human evidence on andrographis and Phyllanthus niruri is limited. See the Research section for the honest version.

Made for the routine: a fast-dissolving strip fits a day that doesn't always include a full glass of water and twenty spare minutes.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Flavor: Mango-Orange

Ingredients: Phoenix Dactylifera extract, Curcuma Longa extract, Andrographis paniculata extract, Cichorium intybus extract, Vitis Vinifera extract, Phyllanthus Niruri extract, Phyllanthus Emblica extract. Other ingredients: Pullulan, Cellulose, Mannitol, Licorice extract, Lecithin, Malic Acid, Mango Flavor, Steviol Glycosides, Orange Flavor.

Suggested Use: Place one oral strip on your tongue and allow it to dissolve. Take one oral strip anytime, up to a maximum of 1 strip a day.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Do not exceed recommended dose. Consult a physician before use if you have a known medical condition.

Licorice Caution: This product contains licorice extract. Licorice can raise blood pressure and lower potassium, and those effects build with regular use rather than appearing after a single dose. Do not use this product regularly if you have high blood pressure, heart disease, kidney disease, liver disease or low potassium. Talk to your doctor before use if you take blood pressure medication or diuretics — licorice works against both — or if you take corticosteroids or digoxin, where the potassium effect raises the risk. Not recommended during pregnancy. The amount of licorice in this product is not disclosed by the manufacturer, so we cannot tell you how much you are getting; if you also consume licorice tea or licorice candy, count this alongside them.

Warning: Keep out of reach of children. Do not use if the safety seal is damaged or missing. Store in a cool, dry place.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

The Research

Real sourcing behind Encore — and what the evidence does and doesn't support:

Curcumin & Antioxidant Support — A meta-analysis of randomized controlled trials (4 studies, 308 participants) found curcumin supplementation significantly increased total antioxidant capacity. Worth knowing: curcumin has notably poor bioavailability on its own — most of the strongest curcumin research pairs it with piperine (black pepper extract) to meaningfully boost absorption, and that pairing isn't present in this formula. (Source: peer-reviewed meta-analysis, National Library of Medicine)

Andrographis Paniculata — a safety note — Andrographis is a traditional botanical, and we make no liver claims for it. In the most relevant human study we found, a 2022 cross-sectional study of more than 800 people in Thailand, regular Andrographis users had higher ALT readings (a liver enzyme) than non-users. If you have a liver condition or take prescription medication, talk to your doctor before using Encore. (Source: Scientific Reports cross-sectional study, National Library of Medicine)

Phyllanthus Niruri & Antioxidant Support — In a randomized, double-blind, placebo-controlled trial (71 participants analyzed), 4 weeks of Phyllanthus niruri significantly raised total antioxidant levels compared to placebo. Participants were patients with a medical condition rather than healthy adults, so the result doesn't speak directly to everyday use. Safety data across multiple trials has been consistently good. (Source: peer-reviewed RCT, National Library of Medicine)

Phyllanthus Emblica (Amla) & Chicory — Both are traditionally valued for antioxidant content (amla is particularly notable for natural vitamin C) and are the subject of ongoing preclinical research, though we didn't find human clinical trials for either that match how Encore is used at the time of writing.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Strike the Match. Hold the Burn.

Load-in starts in ten minutes and you need to be on. Ignite Energy Strips are built for that exact moment — a fast-dissolving cranberry strip combining green tea caffeine, L-theanine, and vitamin B12, absorbed straight through your mouth instead of waiting on digestion. No cup to hold, no line to stand in, no sugar.

Caffeine and L-theanine are paired deliberately here — research on the combination points to steadier, more sustained focus than caffeine delivers solo, without the jittery spike some people get from coffee or energy drinks alone.

One strip, anytime you need it — up to once a day.

The Creative's Advantage.

Why It Works

Enhanced Focus Caffeine and L-theanine are studied together, not just individually — the pairing is linked to improved accuracy and alertness on demanding attention tasks.

Physical Endurance Caffeine is one of the most well-established ergogenic aids in sports nutrition, with a strong evidence base for supporting endurance performance and delaying perceived fatigue during physical activity.

Mental Clarity L-theanine is studied for supporting a calm, clear-headed state — the counterbalance that keeps caffeine's alertness from tipping into wired or scattered.

Caffeine with L-theanine The caffeine-theanine combination has been studied for producing more sustained attention than caffeine alone.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Flavor: Cranberry

Ingredients: L-Theanine, Caffeine — 50 mg per strip, Methylcobalamin (Vitamin B12) Other ingredients: Pullulan, L-Theanine, Caffeine, Mannitol, Cellulose, Cranberry Flavor, Lecithin, Malic Acid, Pectin, Erythritol, Steviol Glycosides.

Suggested Use: Place one oral strip on your tongue and allow it to dissolve. Take one oral strip anytime, up to a maximum of 1 strip (50 mg caffeine) a day.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Contains caffeine. Consult a medical doctor before use if you have any medical condition or family history of any disease, including (but not limited to) hypotension, hypertension, heart, liver, or thyroid disease, diabetes, psychiatric disease, asthma, pernicious anemia, anxiety, depression, seizure disorder, cardiac arrhythmia, stroke, prostate enlargement, or if you are taking any prescription drug. Take one strip anytime, up to a maximum of 1 strip a day.

Stacking Notice: Six NutraNova products contain caffeine: Amplify Energy Powder (200 mg per 2-scoop serving), Lock In Focus Powder (200 mg per 2-scoop serving), Stage Rush Pre-Workout (175 mg per scoop), Ignite Energy Strips (50 mg per strip), Sharp Mind Capsules (50 mg per capsule as stated by our supplier, and no more than about 85 mg) and In The Zone Capsules (amount not disclosed; from green tea extract in a proprietary blend). Do not combine these products, and do not exceed 400 mg of total caffeine per day from all sources, including coffee, tea and energy drinks. The Creative's Daily Multivitamin also contains green tea extract, a natural source of caffeine, in an amount that isn't disclosed. Count it toward your daily total.

Warning: Keep out of reach of children. Do not use if the safety seal is damaged or missing. Store in a cool, dry place.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

The Research

Real sourcing behind Ignite — here's what the science says about the formula:

Caffeine + L-Theanine & Focus — In a randomized controlled trial, adults given 97 mg of L-theanine combined with 40 mg of caffeine showed significantly improved accuracy during task-switching and higher self-reported alertness, with reduced self-reported tiredness, compared to placebo. A broader review of 11 randomized, placebo-controlled studies confirmed the combination consistently improves attentional measures beyond what either ingredient produces alone. (Sources: Nutritional Neuroscience; Camfield et al. review, National Library of Medicine)

Caffeine & Physical Endurance — The International Society of Sports Nutrition's position stand on caffeine and exercise performance concludes caffeine is ergogenic for endurance exercise, with meta-analyses showing measurable benefits for muscular endurance and reduced perceived exertion, typically at pre-exercise doses in the 2–6 mg/kg body weight range. (Source: Journal of the International Society of Sports Nutrition, National Library of Medicine)

Vitamin B12 — a correction worth making — B12 is essential for healthy red blood cell formation, DNA synthesis, and maintenance of the nervous system. Its more direct role is in these processes, not — as sometimes described — in converting carbohydrates into glucose (that's primarily the job of B-vitamins like B1, B2, and B3). Worth knowing too: the NIH's own review of the evidence states that B12 supplementation hasn't been shown to increase energy in people who aren't deficient in it — B12-related fatigue is a deficiency symptom, not something more B12 fixes for someone who already has enough. (Source: NIH Office of Dietary Supplements)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Dissolve. Drift Off.

Some nights don't need a whole routine — just something that works fast enough to catch a wired mind before it spirals into 1 a.m. Drift Sleep Strips dissolve on your tongue in seconds, delivering valerian root, lavender, chamomile, hibiscus, and melatonin — ingredients with a long history of traditional and researched use for relaxation and sleep.

No water, no capsule, no thinking about it. Place one strip on your tongue before bed and let the rest take care of itself.

One strip a night, whenever the day needs closing out.

The Creative's Advantage.

Why It Works

Enhanced Sleep Quality Valerian, lavender, and chamomile are three of the most researched botanicals for sleep support, each studied for helping ease the transition into rest.

A Cue for Your Sleep Cycle Melatonin helps signal your body's natural sleep-wake rhythm — timing the "lights out" message rather than forcing sleep chemically.

Antioxidant Support Hibiscus is included mainly for its antioxidants; its sleep evidence is limited (see The Research).

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Flavor: Raspberry

Ingredients: Valerian root extract, Lavender extract, Chamomile extract, Hibiscus extract, Melatonin Other ingredients: Pullulan, Cellulose, Raspberry Flavor, Malic Acid, Xylitol, Lecithin, Erythritol, Sorbitol Syrup, Medium Chain Triglycerides, Steviol Glycosides.

Suggested Use: Place one oral strip on your tongue and allow it to dissolve. Take one oral strip anytime, up to a maximum of 1 strip a day.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Do not exceed recommended dose. Consult a physician before use if you have a known medical condition.

May Cause Drowsiness: This product contains melatonin. Do not drive, operate machinery, or perform other activities requiring alertness after use. Do not use with alcohol or other sedatives, or with any other melatonin product, including Deep Restore Capsules.

Warning: Keep out of reach of children. Do not use if the safety seal is damaged or missing. Store in a cool, dry place.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

The Research

What the research says about each ingredient in Drift:

Valerian & Sleep Quality — A systematic review and meta-analysis of 16 randomized, placebo-controlled trials (1,093 patients) found valerian associated with improved sleep quality. The review noted that many of the included studies had methodological limitations and used different doses and preparations, so the evidence is positive but not conclusive. A more recent, better-controlled 8-week randomized trial of 80 adults found similar improvements in sleep quality. (Source: American Journal of Medicine; Advances in Therapy, National Library of Medicine)

Lavender & Sleep — The best-studied form of lavender is Silexan, a standardized oral lavender oil. In pooled clinical trials it improved Pittsburgh Sleep Quality Index scores more than placebo, without sedation or changes to normal sleep architecture. Drift's lavender extract hasn't been confirmed to match Silexan, so these results apply to lavender as an ingredient, not to Drift specifically. (Source: Scientific Reports network meta-analysis, National Library of Medicine)

Chamomile & Relaxation — A systematic review and meta-analysis of 12 randomized controlled trials found chamomile produced a significant improvement in sleep quality. (Source: Phytotherapy Research, National Library of Medicine)

Melatonin & Circadian Rhythm — A systematic review and meta-analysis of randomized controlled trials found melatonin supplementation reliably shifts the timing of the sleep-wake cycle and increases sleepiness when the body's natural drive to sleep is insufficient. (Source: peer-reviewed meta-analysis, National Library of Medicine)

Hibiscus — Well documented for its antioxidant content. Its sleep research is limited: most of it is in animals, and the one human trial designed to test it for sleep has published its protocol but not its results. Drift includes hibiscus as a traditional, antioxidant ingredient, not as a proven sleep aid. (Source: PMC protocol registration; animal studies, National Library of Medicine)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Turn Up. Stay Steady.

Some days call for volume — more output, more hours, more everything — without the wired-then-wrecked cycle that comes with a gas-station energy drink. Amplify Energy is a sugar-free mixable powder built around natural caffeine (from green tea) and L-theanine for a steady lift, with taurine, a full B-vitamin complex, and electrolytes rounding out the formula for sustained performance and hydration.

Mix each scoop with 6–10 oz of water, to taste. Seven flavors, one formula — pick whichever one doesn't get old by scoop two hundred.

The Creative's Advantage.

Why It Works

Caffeine with L-theanine Caffeine and L-theanine are studied together, not just separately — the pairing is linked to steadier, more sustained alertness than caffeine delivers alone.

Built-In Hydration Electrolytes — sodium, potassium, and magnesium — support the body's fluid balance, which matters more, not less, during physical or mentally demanding stretches.

Full-Spectrum Energy Metabolism A complete B-vitamin complex supports the body's normal energy-yielding metabolism — the cellular groundwork underneath the caffeine lift.

Physical & Mental Endurance Taurine is included for its studied role in exercise performance and fatigue resistance, particularly alongside caffeine.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Flavors: Strawberry Shortcake, Fruit Punch, Yuzu, Guava Berry, Melon Creamsicle, Cotton Candy, Lychee Splash

One formula, seven flavors. The active ingredients are identical in every flavor, including 200 mg of natural caffeine per serving. Only the flavoring, color source and anti-caking agent change from flavor to flavor.

Active ingredients (per 2-scoop serving, the same in every flavor):

• Taurine — 1,000 mg
• Natural Caffeine (from Green Tea) — 200 mg
• L-Theanine — 100 mg
• Potassium (as Potassium Citrate) — 130 mg
• Sodium (as Sodium Citrate) — 60 mg
• Magnesium (as Magnesium Citrate) — 36 mg
• Niacin (Vitamin B3) — 5.20 mg NE
• Pantothenic Acid (as D-Calcium Pantothenate) — 1.66 mg
• Vitamin B6 (as Pyridoxine HCl) — 0.56 mg
• Riboflavin (Vitamin B2) — 0.43 mg
• Thiamin (as Thiamine HCl) — 0.40 mg
• Folate — 133 mcg DFE, from 78 mcg Folic Acid
• Vitamin B12 (as Methylcobalamin) — 0.80 mcg

Flavor-specific ingredients:

• Strawberry Shortcake (7 g) — Natural Flavor, Calcium Silicate, Red Beet Juice Powder (for color)
• Fruit Punch (7 g) — Natural & Artificial Flavors, Calcium Silicate, Vegetable Juice Powder (for color)
• Yuzu (6 g) — Natural & Artificial Flavors, Calcium Silicate, Vegetable Juice Powder (for color)
• Guava Berry (6 g) — Natural & Artificial Flavors, Calcium Silicate, Red Beet Juice Powder (for color)
• Melon Creamsicle (7 g) — Natural & Artificial Flavors, Silicon Dioxide, Vegetable Juice Powder (for color)
• Cotton Candy (7 g) — Natural & Artificial Flavors, Calcium Silicate, Blue Spirulina (for color)
• Lychee Splash (7 g) — Natural & Artificial Flavors, Calcium Silicate, no added color

Other ingredients in every flavor: Polydextrose, Citric Acid, Sucralose — plus the flavor-specific items listed above.

Suggested Use: Using the scooper inside the jar, mix 2 scoops with 12–20 oz (355–591 mL) of water. One scoop with 6–10 oz (177–296 mL) of water is a half serving.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Contains caffeine. Consult a medical doctor before use if you have any medical condition or family history of any disease, including (but not limited to) hypotension, hypertension, heart, liver, or thyroid disease, diabetes, psychiatric disease, asthma, pernicious anemia, anxiety, depression, seizure disorder, cardiac arrhythmia, stroke, prostate enlargement, or if you are taking any prescription drug. Do not exceed 4 scoops (400 mg caffeine) within a 24-hour period.

Stacking Notice: Six NutraNova products contain caffeine: Amplify Energy Powder (200 mg per 2-scoop serving), Lock In Focus Powder (200 mg per 2-scoop serving), Stage Rush Pre-Workout (175 mg per scoop), Ignite Energy Strips (50 mg per strip), Sharp Mind Capsules (50 mg per capsule as stated by our supplier, and no more than about 85 mg) and In The Zone Capsules (amount not disclosed; from green tea extract in a proprietary blend). Do not combine these products, and do not exceed 400 mg of total caffeine per day from all sources, including coffee, tea and energy drinks. The Creative's Daily Multivitamin also contains green tea extract, a natural source of caffeine, in an amount that isn't disclosed. Count it toward your daily total.

Allergen Statement (as stated by our supplier): Manufactured in a facility that produces milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, and sesame.

Store in a cool, dry place. Keep out of reach of children. Do not use if the safety seal is broken or missing. Contents are sold by weight, not volume; some settling may occur. Secure lid tightly when not in use. Consume within 90 days.

The Research

Real sourcing behind Amplify — here's what the science says about the formula:

Caffeine + L-Theanine & Focus — In a randomized controlled trial, adults given 97 mg of L-theanine combined with 40 mg of caffeine showed significantly improved accuracy during task-switching and higher self-reported alertness, with reduced tiredness, compared to placebo. A broader review of 11 randomized, placebo-controlled studies confirmed the combination consistently improves attentional measures beyond what either ingredient produces alone. (Sources: Nutritional Neuroscience; Camfield et al. review, National Library of Medicine)

Caffeine & Physical Performance — The International Society of Sports Nutrition's position stand concludes caffeine is ergogenic for both endurance and high-intensity exercise. (Source: Journal of the International Society of Sports Nutrition, National Library of Medicine)

Taurine & Exercise Performance — A comprehensive review by the International Society of Sports Nutrition describes taurine's ergogenic effects as real but still somewhat debated in the research community, with the most consistent findings around reduced markers of exercise-induced fatigue and oxidative stress. A double-blind, placebo-controlled study in elite boxers found the combination of caffeine and taurine together improved power output and reaction performance more than either ingredient alone. (Sources: Journal of the International Society of Sports Nutrition; PMC9610400, National Library of Medicine)

B-Vitamins & Energy Metabolism — B-vitamins including B6 and B12 are essential cofactors in the body's normal energy-yielding metabolism and nervous system function. (Source: NIH Office of Dietary Supplements)

Electrolytes & Hydration — Sodium and potassium are the primary electrolytes lost through sweat during physical exertion, and replacing them supports fluid balance and normal muscle and nerve function during and after activity. (Source: general physiology, NIH Office of Dietary Supplements)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Wind Down. Sleep Deep. Wake Ready.

Creative work doesn't always end when you leave the stage, the studio, or the desk. The adrenaline lingers, the ideas keep firing, and falling asleep — actually asleep, not just lying there — can be its own kind of performance. Deep Restore is built for that exact handoff: a nighttime formula that helps your body downshift from "on" to "off," so tomorrow's set, session, or shoot doesn't start on a deficit.

Magnesium citrate and vitamin B6 support normal muscle and nervous system function, melatonin helps guide your natural sleep cycle, and a blend of calming botanicals — chamomile, passionflower, lemon balm, and ashwagandha — along with GABA, L-theanine, and other calming compounds work together to ease you out of the day and into real rest.

Take two capsules, 20–30 minutes before bed. Let the work stay behind you.

The Creative's Advantage.

Why It Works

Encourages Relaxation A blend of calming botanicals — chamomile, passionflower, and lemon balm — has been used for generations to help ease the body and mind out of a wired, wound-up state.

Supports a Calm, Settled Mind Ashwagandha and GABA are included to help foster a sense of calm before bed, working alongside the nervous system rather than sedating it.

Supports Your Natural Sleep Cycle Melatonin helps guide your body's internal clock, supporting a more balanced and consistent sleep-wake rhythm rather than forcing sleep on top of a wired system.

Supports Nervous System & Muscle Recovery Magnesium citrate and vitamin B6 contribute to normal muscle and nervous system function — the physical side of actually recovering overnight, not just falling asleep.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Ingredients: Vitamin B6 (Pyridoxine HCl), Calcium (as Calcium Carbonate), Magnesium (as Magnesium Citrate), Melatonin, Sleep Formula Proprietary Blend (L-Tryptophan, Lycium [Lycium barbarum] fruit, Chamomile [Matricaria chamomilla] flower, Lemon Balm [Melissa officinalis] aerial, Passion Flower [Passiflora incarnata] flower, L-Taurine, Hops [Humulus lupulus] flower, St. John's Wort [Hypericum perforatum] aerial, Gamma-Aminobutyric Acid (GABA), Chinese Skullcap [Scutellaria baicalensis] root, L-Theanine, Ashwagandha [Withania somnifera] root, Inositol, 5-HTP [Griffonia simplicifolia] seed) Other ingredients: Hypromellose (vegetable capsule), Magnesium Stearate (Vegetable), Silicon Dioxide.

Allergen Statement: Contains none of the nine major food allergens (milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans and sesame). Plant sensitivities: the blend includes chamomile (daisy and ragweed family), goji berry (a cross-reaction for some people with peach or tomato allergy), ashwagandha (a nightshade) and 5-HTP from Griffonia simplicifolia (same plant family as peanuts and soy).

About the proprietary blend: The 905 mg Sleep Formula is a proprietary blend — the manufacturer discloses the total but not the amount of each of its 14 ingredients. Labeling rules require blend ingredients to be listed in descending order by weight, which does tell you something: St. John's Wort is listed eighth of fourteen, so it cannot exceed about 113 mg per serving and is very likely well below that. For comparison, clinical trials of St. John's Wort typically use around 900 mg per day of a standardized extract. 5-HTP is listed last, so it is present in the smallest amount of the fourteen.

About the 10 mg of melatonin: This is a high dose. Most clinical research on melatonin uses 0.5–3 mg, and larger doses have not been shown to work better — they mainly raise the chance of next-day grogginess. If you are new to melatonin, start on a night when you do not need to be sharp early the next morning. Do not combine this product with Drift Sleep Strips or any other melatonin product on the same night.

Suggested Use: As a dietary supplement, take two (2) capsules once a day. For best results, take 20–30 minutes before bedtime with an 8 oz (237ml) glass of water, or as directed by a healthcare professional.

Medication Interaction Caution: This product contains St. John's Wort, 5-HTP and L-Tryptophan. St. John's Wort can reduce the effectiveness of many medications, including hormonal birth control, and can interact with antidepressants, blood thinners, immunosuppressants and HIV medications. St. John's Wort, 5-HTP and L-Tryptophan all affect serotonin: do not use this product alongside antidepressants (including SSRIs, SNRIs or MAOIs) or other serotonergic medications except under the direction of a healthcare professional. Talk to your doctor or pharmacist before using this product if you take any prescription medication.

May Cause Drowsiness: This product contains melatonin and sedative botanicals. Do not drive, operate machinery, or perform other activities requiring alertness after taking it. Do not use with alcohol or other sedatives.

Warning: Do not use if under age 18. Do not use if pregnant or nursing. Do not exceed recommended dose. Consult a physician before use if you have a known medical condition. Keep out of reach of children — this product contains 10 mg of melatonin per serving, and accidental ingestion by a child is a medical emergency.

The Research

Real sourcing behind Deep Restore — here's what the science says about the key ingredients:

Melatonin & Sleep Cycle — A meta-analysis of 19 randomized, placebo-controlled trials (1,683 participants) found melatonin supplementation significantly reduced the time it takes to fall asleep and modestly increased total sleep time compared to placebo. Worth knowing: those benefits show up at doses far lower than this formula's 10 mg, and the research has not found larger doses to work better. (Source: PLOS One, National Library of Medicine)

Magnesium & Nervous System Function — Magnesium is a cofactor in more than 300 enzyme systems in the body, including those that regulate muscle and nerve function — the physiological basis for including it in a formula aimed at physical, not just mental, relaxation. (Source: NIH Office of Dietary Supplements)

Calming Botanicals (Chamomile, Passionflower, Lemon Balm) — Evidence on these traditional botanicals is still developing and mixed across studies: a placebo-controlled pilot trial found chamomile extract produced modest, not statistically significant, improvements on some sleep measures; passionflower's human research is limited to a handful of small trials; and a systematic review found lemon balm produced modest calming effects across the clinical trials analyzed. (Sources: National Library of Medicine, PMC3198755; NIH National Center for Complementary and Integrative Health; Phytotherapy Research, Ghazizadeh et al. 2021)

L-Theanine & Calm Focus — Found naturally in tea leaves, L-theanine has been studied at doses of 200–400 mg for its ability to reduce subjective stress and increase alpha brain wave activity — a pattern associated with relaxed, non-drowsy calm. (Source: systematic review, Plant Foods for Human Nutrition)

GABA — GABA is the brain's primary inhibitory neurotransmitter, but researchers are still working out how well orally supplemented GABA actually reaches the brain, since its ability to cross the blood-brain barrier appears limited. Some researchers propose its effects are mediated through the gut-brain axis rather than direct central action. It's included here as a complementary addition rather than the formula's primary active ingredient. (Source: peer-reviewed reviews, National Library of Medicine)

Ashwagandha & Sleep — A systematic review and meta-analysis of 5 randomized controlled trials (400 participants) found ashwagandha extract improved overall sleep quality, with the most pronounced effects in adults who were already sleeping poorly. (Source: PLOS One, National Library of Medicine)

St. John's Wort — why it's in here, and what to know — St. John's Wort's clinical research used roughly 900 mg per day of standardized extract, for uses unrelated to sleep. This formula is a different thing: St. John's Wort sits eighth of fourteen ingredients inside a 905 mg proprietary blend, which caps it at about 113 mg per serving and likely much less — a traditional sleep-blend inclusion, not a therapeutic dose. We name it anyway because of its interaction profile, which does not scale down as predictably as its effects do. St. John's Wort induces liver enzymes that clear many medications, and reduced effectiveness of hormonal birth control is the best-documented consequence. Read the Medication Interaction Caution under Ingredients & Safety before using this product. (Source: NIH National Center for Complementary and Integrative Health)

5-HTP & L-Tryptophan — Both are precursors the body converts toward serotonin, and small studies have looked at them for sleep onset. The evidence base is thin and study quality is mixed, so we are not going to overstate it. On amounts: L-Tryptophan is listed first in the blend, making it the largest single component, while 5-HTP is listed last, making it the smallest — a supporting inclusion rather than a studied dose. Both appear in the Medication Interaction Caution because they act on serotonin, which matters if you take an antidepressant or another serotonergic medication. (Source: National Library of Medicine)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Calm Nerves. Sharp Focus. Deep Rest.

Every creative practice needs a floor — the baseline you return to before a big session, a stage, or a stretch of back-to-back deadlines. Grounded is that floor: organic ashwagandha root, paired with black pepper to support absorption, in a clean two-ingredient formula built for one job — helping your body handle stress without dulling your edge.

Ashwagandha is one of the most studied adaptogens in Ayurvedic medicine, used for centuries to support the body's resilience to everyday stress. Grounded keeps it simple: no fillers, no proprietary blends, just the root itself in an easy two-capsule-a-day ritual.

Take it daily. Feel it show up as fewer racing thoughts before bed, steadier focus through long days, and a body that recovers instead of runs down.

The Creative's Advantage.

Why It Works

Calm Under Pressure Daily ashwagandha supplementation has been studied for its ability to support the body's physiological, cognitive, and psychological response to stress — giving you a steadier baseline to work from, whether you're heading into a session or just trying to get through a demanding week.

Built-In Endurance Ashwagandha has been linked to measurable improvements in VO2 max — the maximum amount of oxygen your body can use during exertion — supporting the kind of stamina a physical set, a long shoot day, or back-to-back rehearsals demands.

Ashwagandha and Sleep Research Studies have looked at self-reported sleep quality, with the clearest findings in people who already slept poorly.

Sharper Focus, Better Recall Ashwagandha has been studied for its effects on cognition, memory, and reaction time — the kind of mental sharpness that matters when you're improvising, problem-solving, or just trying to stay present in the work.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Ingredients: Organic Ashwagandha (Withania somnifera, root), Organic Black Pepper (Piper nigrum, fruit). At the suggested two capsules daily, that is 1,300 mg of ashwagandha root per day. Other ingredient: Pullulan (vegan capsule).

Allergen Statement: None of the nine major food allergens — milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans and sesame — is used as an ingredient in this product. One note if you avoid nightshades: ashwagandha (Withania somnifera) belongs to the nightshade family, alongside tomato, potato, eggplant and peppers. Nightshades are not major allergens, but if you avoid them deliberately, this product is one.

Suggested Use: Take one (1) capsule twice a day as a dietary supplement. For best results, take 20–30 minutes before a meal with an 8 oz glass of water, or as directed by a healthcare professional.

Ashwagandha Caution: Do not use if you are pregnant or trying to become pregnant. Ashwagandha may affect thyroid hormone levels — do not use if you have a thyroid condition or take thyroid medication except under the direction of a healthcare professional. Ashwagandha may stimulate immune activity: consult a physician before use if you have an autoimmune condition (including rheumatoid arthritis, lupus, Hashimoto's thyroiditis or type 1 diabetes) or take immunosuppressant medication. Rare cases of liver injury have been reported in people taking ashwagandha supplements — stop use and consult a doctor if you develop unusual fatigue, loss of appetite, abdominal pain, dark urine, or yellowing of the skin or eyes. Ashwagandha may increase the effects of sedatives and sleep medication.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Do not exceed recommended dose. Consult a physician before use if you have a known medical condition.

Warning: Keep out of reach of children. Do not use if the safety seal is damaged or missing. Store in a cool, dry place.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

The Research

Real sourcing behind Grounded — here's what the science says about ashwagandha:

Stress Resilience & Cognitive Function — In a 30-day randomized, placebo-controlled study, adults taking daily ashwagandha root extract (225–400 mg) showed significant reductions in cortisol alongside improvements in cognitive measures including word recall, reaction time, and executive function, while the placebo group's cortisol trended upward over the same period. (Source: peer-reviewed study, National Library of Medicine / ScienceDirect)

Cardiovascular Endurance (VO2 Max) — Two separate randomized, double-blind, placebo-controlled trials found that 8 weeks of ashwagandha root extract supplementation (300 mg twice daily) produced statistically significant improvements in VO2 max compared to placebo — one in 50 healthy athletic adults, the other in 80 adults undergoing resistance training. (Sources: PubMed 33600918; National Library of Medicine, PMC11234080)

Sleep Quality — A systematic review and meta-analysis of 5 randomized controlled trials (400 participants) found ashwagandha extract produced a small but statistically significant improvement in overall sleep quality, with the strongest effects in adults who were already sleeping poorly, at doses of 600 mg/day or more sustained for at least 8 weeks. (Source: PLOS One, National Library of Medicine)

Extract vs. whole root — an honest caveat about the dose — Every trial cited above used a standardized ashwagandha extract, dosed and measured by its withanolide content — the KSM-66 and Sensoril category. Grounded's Supplement Facts panel lists 650 mg of organic ashwagandha root with no standardization stated, which points to whole root powder rather than a concentrated extract. The two are not interchangeable gram for gram: an extract concentrates the active withanolides several-fold, so 650 mg of root powder delivers meaningfully less active compound than 650 mg of extract would. We cite this research because it is the best available evidence for the ingredient, not because it was run on this preparation at this dose. If the manufacturer confirms a standardization, we'll state it here.

Black Pepper & Absorption — Black pepper's active compound, piperine, is one of the most well-documented bioavailability enhancers in supplement science. A landmark human trial found piperine increased absorption of curcumin (from turmeric) by as much as 2000%, largely by inhibiting the enzymes responsible for breaking compounds down before they reach circulation. That curcumin result is the best-documented example; we haven't found a human study testing whether piperine raises ashwagandha absorption specifically. (Source: Shoba et al., Planta Medica, 1998; reviewed in Restorative Medicine)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Stay Hydrated. Stay In It.

Dehydration doesn't announce itself — it just quietly pulls you out of the zone, one foggy thought and cramped muscle at a time. Flow State Hydration is a caffeine-free, sugar-free electrolyte formula built to keep you topped up through long rehearsals, studio sessions, or anything that keeps you on your feet — or on a stage — for hours at a stretch. A full B-vitamin complex rounds out the formula for everyday energy metabolism support.

Mix each scoop with 14–20 oz of water, to taste. No caffeine means it's just as good at 9am as it is at 9pm.

The Creative's Advantage.

Why It Works

Essential Electrolytes Sodium, potassium, magnesium, and calcium are the core electrolytes your body loses through sweat and everyday exertion — replacing them is what separates real hydration from just drinking water.

Muscle Function & Endurance Magnesium and electrolytes more broadly are required for normal muscle contraction and relaxation — relevant whether you're holding a pose, a note, or a position for hours at a time.

Fits Your Diet No sugar, no caffeine — formulated to fit into a keto or otherwise low-sugar lifestyle without asking you to compromise.

Built for Anywhere Caffeine-free means there's no time-of-day math — mix it in the morning, backstage, or right before bed without affecting sleep.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Flavors: Lemonade Drop, Lychee, Peach Mango, Passion Fruit — identical formula across all four

Ingredients: Vitamin B1 (Thiamin), Vitamin B2 (Riboflavin), Vitamin B3 (Niacin), Vitamin B6 (Pyridoxine HCl), Vitamin B9 (Folate), Vitamin B12 (Methylcobalamin), Pantothenic Acid (D-Calcium Pantothenate), Calcium (Calcium Citrate), Magnesium (Magnesium Citrate), Sodium (Sodium Citrate), Potassium (Potassium Citrate) Other ingredients: Polydextrose, Citric Acid, Natural & Artificial Flavors, Sucralose, Calcium Silicate, and for color, Beta Carotene (Lemonade Drop, Passion Fruit, Peach Mango) or Beet Juice Powder (Lychee).

Suggested Use: Using the scooper inside the jar, mix each scoop, to desired taste, with 14–20 oz (414–591 mL) of water (2 scoops with 28–40 oz / 828 mL–1.2 L of water).

Warning: Do not exceed 5 scoops within a 24-hour period. Do not use if under age 18. Do not use if pregnant or nursing. Not intended for use by persons with a medical condition. Consult your physician before use if you are taking any medication.

Allergen Statement (as stated by our supplier): Manufactured in a facility that produces milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, and sesame.

Store in a cool, dry place. Keep out of reach of children. Do not use if the safety seal is broken or missing. Contents are sold by weight, not volume; some settling may occur. Secure lid tightly when not in use. Consume within 90 days.

The Research

Real sourcing behind Flow State — here's what the science says about hydration and electrolytes specifically:

Electrolytes & Performance Under Fluid Loss — A classic study found that subjects who drank an electrolyte solution maintained cognitive performance significantly better than those drinking plain water during prolonged exercise in heat. A more recent systematic review in Sports Medicine reached a similar conclusion across team-sport athletes: hypohydration measurably impairs cognitive, technical, and physical performance, and electrolyte-inclusive rehydration strategies help offset that decline. (Sources: Shirreffs & Maughan, 1998; Nuccio et al., Sports Medicine, National Library of Medicine)

How Much Dehydration Actually Matters — A systematic review of 24 trials (493 participants) found that measurable declines in cognitive performance are most consistently observed once body mass loss from fluid exceeds about 2%, with mood disturbance and perceived exertion also affected at that threshold. That's a useful, honest benchmark — not every degree of thirst means impaired performance, but sustained fluid loss during long physical or mental sessions does add up. (Source: Dube et al., 2022, National Library of Medicine)

Magnesium & Muscle/Nervous System Function — Magnesium is a cofactor in more than 300 enzyme systems in the body, including those governing nerve impulse transmission and muscle contraction and relaxation. (Source: NIH Office of Dietary Supplements)

B-Vitamins & Energy Metabolism — B-vitamins, including B6 and B12, are essential cofactors in the body's normal energy-yielding metabolism and nervous system function. (Source: NIH Office of Dietary Supplements)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Before You Go On.

Whether it's a heavy lifting session squeezed in before load-in or an actual show, some moments need you operating at full output right away — no ramp-up time. Stage Rush combines creatine, beta-alanine, citrulline malate, and caffeine with a full B-vitamin and electrolyte base to help you show up strong and keep going through the last rep, the last song, the last take.

Start with one scoop to assess tolerance before working up to two. Mix into 6–8 oz of cold water, about 30 minutes before you need to be on.

Stage Rush isn't included in Build Your Stack savings or partner codes, and it doesn't count toward a stack's item total. It still counts toward free US shipping on orders of $60 or more.

The Creative's Advantage.

Why It Works

Enhanced Athletic Performance Caffeine and beta-alanine are two of the most well-established ergogenic ingredients in sports nutrition, studied for delaying fatigue and supporting output during hard efforts.

Strength & Pump Citrulline malate and arginine AKG both support the body's nitric oxide pathway, which plays a role in blood flow and the "pump" feeling during training — see the Research section for an honest note on which one the evidence favors more.

Recovery Support Creatine is one of the most heavily studied supplements in sports nutrition, with a strong evidence base for supporting strength, power output, and muscle recovery over time.

Mental Focus Taurine and L-tyrosine are included for their roles in supporting focus and the brain's response to physical and mental stress during demanding efforts.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Flavor: Fruit Punch

Ingredients: Sodium (as Sodium Citrate), Potassium (as Potassium Citrate), Vitamin B1 (as Thiamine Hydrochloride), Vitamin B2 (as Riboflavin), Vitamin B3 (as Niacin), Vitamin B6 (as Pyridoxine Hydrochloride), Folic Acid, Vitamin B12 (as Cyanocobalamin), Pantothenic Acid (as D-Calcium Pantothenate), Calcium (as Dicalcium Phosphate), Magnesium (as Magnesium Oxide), Chromium (as Chromium Nicotinate), Dicreatine Malate, L-Arginine Alpha-Ketoglutarate, Beta-Alanine, Caffeine — 175 mg per 1-scoop serving (350 mg at the 2-scoop maximum), Energy/Endurance/Focus Matrix (L-Taurine, Betaine Anhydrous, Waxy Maize, L-Citrulline Malate, Glycocyamine, Glucuronolactone, L-Tyrosine) Other ingredients: Maltodextrin, Citric Acid, Fruit Punch Flavor, Dextrose, Sucralose, Silicon Dioxide.

Suggested Use: Mix 1 or 2 scoops in 6–8 ounces of cold beverage. Assess tolerance by taking 1 scoop. If well tolerated, take 1 to 2 scoops 30 minutes before working out. Do not exceed 2 scoops (350 mg caffeine) daily.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Contains caffeine. Consult a medical doctor before use if you have any medical condition or family history of any disease, including (but not limited to) hypotension, hypertension, heart, liver, or thyroid disease, diabetes, psychiatric disease, asthma, pernicious anemia, anxiety, depression, seizure disorder, cardiac arrhythmia, stroke, prostate enlargement, or if you are taking any prescription drug.

Stacking Notice: Six NutraNova products contain caffeine: Amplify Energy Powder (200 mg per 2-scoop serving), Lock In Focus Powder (200 mg per 2-scoop serving), Stage Rush Pre-Workout (175 mg per scoop), Ignite Energy Strips (50 mg per strip), Sharp Mind Capsules (50 mg per capsule as stated by our supplier, and no more than about 85 mg) and In The Zone Capsules (amount not disclosed; from green tea extract in a proprietary blend). Do not combine these products, and do not exceed 400 mg of total caffeine per day from all sources, including coffee, tea and energy drinks. The Creative's Daily Multivitamin also contains green tea extract, a natural source of caffeine, in an amount that isn't disclosed. Count it toward your daily total.

Warning: Keep out of reach of children. Do not use if the safety seal is damaged or missing. Store in a cool, dry place.

The Research

Real sourcing behind Stage Rush — including a few corrections to how some of these ingredients are usually marketed:

Beta-Alanine — the actual mechanism — Beta-alanine's ergogenic effect works through muscle carnosine synthesis, which buffers hydrogen ion accumulation (the thing that makes muscles "burn" and fail) during high-intensity exercise — not "ATP enhancement," which is a different, less accurate way this ingredient often gets marketed. A systematic review and meta-analysis found beta-alanine reliably improves exercise capacity for efforts lasting roughly 60 seconds to several minutes. (Source: British Journal of Sports Medicine, National Library of Medicine)

Arginine vs. Citrulline — an honest correction — This formula leads with "Arginine AKG for next-level pumps," but modern sports-nutrition research generally favors citrulline over arginine for this exact purpose: oral arginine is substantially degraded by first-pass metabolism in the gut and liver before it reaches circulation, while citrulline (found in this formula's Energy/Endurance/Focus Matrix as citrulline malate) more reliably raises plasma arginine and supports nitric oxide production. Both are in this formula — worth knowing that the ingredient doing more of the actual work for "pumps" is probably the citrulline, not the headline arginine. (Source: peer-reviewed exercise physiology research, National Library of Medicine)

Creatine & Recovery — The International Society of Sports Nutrition's position stand concludes creatine monohydrate is the most effective ergogenic nutritional supplement currently available for increasing high-intensity exercise capacity and lean body mass. One honest caveat: the deep, decades-long evidence base is specifically for creatine monohydrate — this formula uses dicreatine malate, a different salt form marketed for solubility, which hasn't been studied nearly as extensively. (Source: Journal of the International Society of Sports Nutrition, National Library of Medicine)

L-Tyrosine & Focus — Research on tyrosine supports its role in cognitive performance under demanding or stressful conditions (working memory, multitasking) rather than physical/muscular endurance specifically — so we've grouped it under focus support rather than endurance, which is a more accurate reflection of what the research actually shows. (Source: Neuropsychologia, National Library of Medicine)

Caffeine & Exercise Performance — Caffeine has one of the strongest evidence bases of any ergogenic aid, with the International Society of Sports Nutrition's position stand concluding it's ergogenic for both endurance and high-intensity exercise. (Source: Journal of the International Society of Sports Nutrition, National Library of Medicine)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Come Down Easy.

Big nights — and big days — need a way back down. Not a crash, just a soft one. Soft Landing is magnesium glycinate: one of the most bioavailable, best-tolerated forms of magnesium available, delivering 275 mg of elemental magnesium per serving to support muscle relaxation, nervous system function, and healthy sleep patterns.

No fillers, no proprietary blend — just a clean, well-absorbed form of a mineral your body runs hundreds of reactions on, in a dose that's actually usable.

Three capsules, once daily. Most people take it in the evening, though it works whenever it fits your routine.

The Creative's Advantage.

Why It Works

Better Sleep Magnesium is involved in regulating the neurotransmitters and hormones that govern the sleep-wake cycle — support for actually winding down, not just feeling tired.

Muscle Support & Recovery Magnesium is required for normal muscle contraction and relaxation — relevant whether you're coming down from a physical performance or just sitting hunched over an instrument or a desk for six hours.

Built for Absorption Magnesium glycinate is chelated — bound to the amino acid glycine — which research has linked to better absorption and gentler digestive tolerance than harsher forms like magnesium oxide.

A Calmer Baseline Magnesium plays a role in the body's normal stress response.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Ingredients: Magnesium (as Magnesium Glycinate). Other ingredients: Hypromellose (capsule), Magnesium Stearate, Silicon Dioxide, Rice Flour.

Suggested Use: As a dietary supplement, take three (3) capsules once daily, or as directed by a healthcare professional.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Do not exceed recommended dose. Consult a physician before use if you have a known medical condition.

Warning: Keep out of reach of children. Do not use if the safety seal is damaged or missing. Store in a cool, dry place.

The Research

Real sourcing behind Soft Landing — here's what the science says about magnesium glycinate specifically, not just magnesium in general:

Magnesium Glycinate & Sleep — A 2025 randomized, placebo-controlled trial of 155 healthy adults with self-reported poor sleep found that 250 mg of elemental magnesium (as magnesium bisglycinate) daily produced a significantly greater improvement on a standard sleep questionnaire than placebo over 4 weeks. Worth being honest about: the effect size was small, and the researchers themselves describe it as a "modest" benefit — real, but not dramatic. (Source: Nature and Science of Sleep, National Library of Medicine)

Magnesium Glycinate & Absorption — A classic comparison study found magnesium diglycinate (chelate) was absorbed more efficiently and tolerated better than magnesium oxide, particularly in people with impaired magnesium absorption. Magnesium oxide is well-documented as one of the poorest-absorbed forms (roughly 4%), while chelated/organic forms like glycinate perform substantially better — though research comparing glycinate head-to-head against other organic forms (citrate, malate) shows a less clear-cut advantage than marketing copy across the industry often implies. (Source: Journal of Parenteral and Enteral Nutrition; nutrition literature reviews, National Library of Medicine)

Magnesium & Muscle/Nervous System Function — Magnesium is a cofactor in more than 300 enzyme systems in the body, including those governing nerve impulse transmission and muscle contraction and relaxation. (Source: NIH Office of Dietary Supplements)

Magnesium & Everyday Stress — A systematic review of 18 studies looked at magnesium and self-reported everyday stress; the authors called the evidence limited. (Source: Nutrients systematic review, National Library of Medicine)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Dial In. Stay Sharp.

One capsule. That's the whole ritual. Sharp Mind is built for the moment right before you need to be switched all the way on — walking into a session, sitting down to finally finish the thing, stepping up when the room is watching. It's a focused stack of Bacopa monnieri and phosphatidylserine for cognitive support, Alpha GPC and Huperzine A for neurological health, and a measured pairing of caffeine with L-theanine for clean, steady focus — without the spike-and-crash caffeine can bring on its own. GABA and L-tyrosine round it out, included for their roles in the brain's normal response to stress.

Take one capsule daily with water. This one's built for when the work needs your full attention.

The Creative's Advantage.

Why It Works

Cognitive Function, Covered Bacopa monnieri and phosphatidylserine are two of the more researched botanicals for supporting memory, focus, and overall cognitive performance — the foundation the rest of the formula builds on.

Mental Focus, Minus the Jitters Caffeine and L-theanine work as a pair, not solo acts — the combination has been studied for producing steadier, more sustained attention than caffeine alone tends to deliver.

A Normal Stress Response GABA and L-tyrosine are included for their roles in supporting the brain's normal response to stress — helping you stay clear-headed instead of frazzled when the pressure's on.

Neurological Health Alpha GPC and Huperzine A support neurotransmitter function — the signaling system memory and learning actually run on.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Ingredients: Niacin (as niacinamide), Vitamin B6 (as pyridoxine hydrochloride). Proprietary Blend — 255 mg: GABA (Gamma-Aminobutyric Acid), L-Tyrosine, Caffeine, Bacopa monnieri Extract (whole herb), Phosphatidylserine 20% (sunflower), Alpha GPC (Alpha-glycerylphosphorylcholine) Powder, L-Theanine, Huperzine A 1% (Huperzia serrata, whole herb). Other ingredients: Gelatin (capsule), Brown Rice Flour.

Caffeine: 50 mg per capsule, as stated by our supplier. Caffeine is part of the proprietary blend, so the label doesn't list its amount; based on ingredient order, it cannot exceed about 85 mg. The amounts of the other blend ingredients are not disclosed by the manufacturer.

Suggested Use: As a dietary supplement, adults take one (1) capsule daily. For best results, take with 6–8 oz of water, or as directed by a healthcare professional.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Contains caffeine. Consult a medical doctor before use if you have any medical condition or family history of any disease, including (but not limited to) hypotension, hypertension, heart, liver, or thyroid disease, diabetes, psychiatric disease, asthma, pernicious anemia, anxiety, depression, seizure disorder, cardiac arrhythmia, stroke, prostate enlargement, or if you are taking any prescription drug. Do not exceed recommended dose. Keep out of reach of children. Do not use if safety seal is damaged or missing. Store in a cool, dry place.

Stacking Notice: Six NutraNova products contain caffeine: Amplify Energy Powder (200 mg per 2-scoop serving), Lock In Focus Powder (200 mg per 2-scoop serving), Stage Rush Pre-Workout (175 mg per scoop), Ignite Energy Strips (50 mg per strip), Sharp Mind Capsules (50 mg per capsule as stated by our supplier, and no more than about 85 mg) and In The Zone Capsules (amount not disclosed; from green tea extract in a proprietary blend). Do not combine these products, and do not exceed 400 mg of total caffeine per day from all sources, including coffee, tea and energy drinks. The Creative's Daily Multivitamin also contains green tea extract, a natural source of caffeine, in an amount that isn't disclosed. Count it toward your daily total.

The Research

Real sourcing behind Sharp Mind — here's what the science says about the formula's key ingredients:

Bacopa Monnieri & Cognitive Speed — A meta-analysis of randomized controlled trials (437 subjects total) found Bacopa monnieri supplementation improved cognition, particularly speed of attention — including a shortened Trail Making Test time and decreased choice reaction time compared to placebo. (Source: Journal of Ethnopharmacology, National Library of Medicine)

Phosphatidylserine & Stress Response — In a study of healthy men, 800 mg of phosphatidylserine reduced the cortisol response following induced physical stress compared to placebo. Separate research using EEG found phosphatidylserine supplementation altered cortical activity patterns measured after induced mental stress. (Source: Neuroendocrinology; cortical activity study reviewed via ResearchGate)

Caffeine + L-Theanine & Focus — In a randomized controlled trial, adults given 97 mg of L-theanine combined with 40 mg of caffeine showed significantly improved accuracy during task-switching and higher self-reported alertness, with reduced self-reported tiredness, compared to placebo. A broader review of 11 randomized, placebo-controlled studies confirmed the combination consistently improves attentional measures beyond what either ingredient produces alone. (Sources: Nutritional Neuroscience; review by Camfield et al., National Library of Medicine)

L-Tyrosine & Working Memory Under Pressure — In a randomized, placebo-controlled study, L-tyrosine supplementation significantly improved working memory accuracy during a demanding multitasking battery compared to placebo — an effect researchers have linked to tyrosine's role as a precursor to the neurotransmitters dopamine and norepinephrine, which become depleted under stress and cognitive load. (Source: Neuropsychologia, National Library of Medicine)

Alpha GPC & Cognitive Performance — A 2024 randomized, placebo-controlled study found acute Alpha GPC supplementation enhanced cognitive performance in healthy men. (Source: Nutrients, National Library of Medicine)

Huperzine A — an honest note on the evidence — Huperzine A works by inhibiting the enzyme that breaks down acetylcholine, a neurotransmitter central to memory and learning — a well-established mechanism. Most of the robust human clinical trials, however, have been conducted in older adults rather than healthy younger adults, so we're not overstating what's been directly proven for this audience. (Source: meta-analyses, National Library of Medicine)

GABA — an honest note on the evidence — Whether orally-ingested GABA actually crosses the blood-brain barrier is scientifically debated. That said, a systematic review of human trials found consistent reports of reduced stress markers after oral GABA intake, with researchers proposing the effect may work through gut-brain and peripheral nervous system pathways rather than direct entry into the brain. (Source: Frontiers in Neuroscience, National Library of Medicine)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Find Your Zone. Stay In It.

Some days the work demands more than caffeine can give you — the kind of sustained, clear-headed focus that carries you through a long edit, a complex arrangement, or a problem you can't just brute-force your way through. In The Zone is built for that mental load: a comprehensive formula combining essential vitamins and minerals with a proprietary blend of botanicals and amino acids chosen for a daily routine built around focused work.

B-vitamins, choline, and DHA support the basic nutritional foundation your nervous system runs on. Bacopa, green tea extract, bilberry, and grape seed extract are antioxidant botanicals, while DMAE, phosphatidylserine, and Huperzine A round out the blend to support memory and attention in the moment.

Two capsules daily, 20–30 minutes before a meal. Give your mind the nutritional floor it needs to stay sharp through a genuinely demanding day.

The Creative's Advantage.

Why It Works

Supports Cognitive Function B-vitamins, choline, and DHA are foundational nutrients your brain and nervous system rely on for normal function — the baseline that everything else in this formula builds on.

Promotes Mental Clarity & Focus DMAE, phosphatidylserine, and Huperzine A are compounds studied for their roles in memory and attention, giving your brain targeted support when a task demands real concentration.

Antioxidant Botanicals Bacopa, green tea extract, bilberry, and grape seed extract are rich in plant compounds studied for their antioxidant activity.

Nervous System Support The full vitamin, mineral, and amino acid panel in this formula contributes to overall nerve and neurotransmitter health — the infrastructure focus and memory actually run on.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Contains: Soy & Fish (Tuna Fish)

Vitamins & minerals (per 2-capsule serving): Vitamin A (as Beta-Carotene) 122 mcg RAE · Vitamin C (as Ascorbic Acid) 125 mg · Vitamin D (as Cholecalciferol) 3 mcg · Vitamin E (as DL-Alpha Tocopheryl Acetate) 40 mg · Thiamin (as Thiamine Mononitrate) 3 mg · Riboflavin (Vitamin B2) 1.7 mg · Niacin 12.5 mg NE · Vitamin B6 (as Pyridoxine HCl) 12 mg · Folate 680 mcg DFE (400 mcg Folic Acid) · Biotin 3 mcg · Pantothenic Acid (as D-Calcium Pantothenate) 12 mg · Choline (as Choline Bitartrate) 50 mg · Calcium (as Calcium Carbonate) 20 mg · Iron (as Ferrous Fumarate) 2.6 mg · Magnesium (as Magnesium Oxide) 50 mg · Zinc (as Zinc Oxide) 10 mg · Selenium 50 mcg · Copper (as Copper Gluconate) 0.052 mg · Manganese 0.4 mg · Chromium (as Chromium Picolinate) 12 mcg · Molybdenum 10 mcg · Potassium (as Potassium Citrate) 94 mg

Proprietary blend, 609 mg (the eighteen ingredients, in descending order by weight):

1. DMAE Bitartrate
2. L-Glutamine HCl
3. Glutamic Acid
4. Green Tea Extract (Camellia sinensis, leaf)
5. Bacopa Extract (Bacopa monnieri, whole herb)
6. Inositol
7. Bilberry Fruit Extract (Vaccinium myrtillus)
8. GABA (Gamma-Aminobutyric Acid)
9. Grape Seed Extract (Vitis vinifera)
10. Grapefruit Seed Extract (Citrus paradisi)
11. Olive Leaf (Olea europaea)
12. Cassia Bark Extract (Cinnamomum cassia)
13. Licorice Root Extract (Glycyrrhiza glabra)
14. Boron (as Boron Citrate)
15. DHA (Docosahexaenoic Acid) 14%
16. Vanadium (as Vanadyl Sulfate)
17. Phosphatidylserine (Glycine max, seed)
18. Huperzine A (Huperzia serrata, whole herb)

Individual amounts inside the 609 mg blend are not disclosed by the manufacturer. Ingredients are listed in descending order by weight, so green tea extract — the source of this product's caffeine — is the fourth largest of the eighteen.

Other ingredients: Rice Flour, Hypromellose (vegetable capsule), Magnesium Stearate, Silicon Dioxide.

Suggested Use: As a dietary supplement, take two (2) veggie capsules once a day. For best results, take 20–30 minutes before a meal with an 8 oz glass of water, or as directed by a healthcare professional.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Do not exceed recommended dose. Consult a physician before use if you have a known medical condition.

Licorice Caution: The proprietary blend contains licorice root extract. Licorice can raise blood pressure and lower potassium, and those effects build with regular use rather than appearing after a single dose — which matters here, because this is a daily product. Do not use regularly if you have high blood pressure, heart disease, kidney disease, liver disease or low potassium. Talk to your doctor before use if you take blood pressure medication or diuretics — licorice works against both — or if you take corticosteroids or digoxin, where the potassium effect raises the risk. Not recommended during pregnancy. Licorice is thirteenth of eighteen ingredients in the blend, so the amount is likely small, but it is not disclosed and it is not zero. If you also take Encore Strips, which contain licorice as well, or drink licorice tea, count them together.

Stacking Notice: This product contains caffeine, from the green tea extract in its proprietary blend. Six NutraNova products contain caffeine: Amplify Energy Powder (200 mg per 2-scoop serving), Lock In Focus Powder (200 mg per 2-scoop serving), Stage Rush Pre-Workout (175 mg per scoop), Ignite Energy Strips (50 mg per strip), Sharp Mind Capsules (50 mg per capsule as stated by our supplier, and no more than about 85 mg) and In The Zone Capsules (amount not disclosed; from green tea extract in a proprietary blend). Do not combine these products, and do not exceed 400 mg of total caffeine per day from all sources, including coffee, tea and energy drinks. The Creative's Daily Multivitamin also contains green tea extract, a natural source of caffeine, in an amount that isn't disclosed. Count it toward your daily total.

Iron Warning: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately.

Warning: Keep out of reach of children. Do not use if the safety seal is damaged or missing. Store in a cool, dry place.

The Research

Real sourcing behind In The Zone — here's what the science says about the ingredients:

B-Complex Vitamins & Nervous System Function — B-vitamins including B6, B12-family compounds, and folate act as coenzymes in dozens of reactions involved in energy metabolism and neurotransmitter synthesis, forming a foundational layer of nervous system support that most cognition-focused formulas are built around. (Source: NIH Office of Dietary Supplements Fact Sheets)

Choline & Brain Function — According to the NIH, your brain and nervous system need choline to regulate memory, mood, and muscle control, and it's a required building block for the membranes that surround your body's cells, including neurons. (Source: NIH Office of Dietary Supplements, Choline Fact Sheet)

DHA & Brain Structure — DHA is a major structural fat in the human brain, incorporated directly into the membranes of brain cells where it supports normal cell signaling and membrane function — a nutritional building block rather than an acute stimulant. (Source: peer-reviewed review, National Library of Medicine)

Bacopa Monnieri & Memory/Attention — A meta-analysis of randomized controlled trials covering 437 participants found Bacopa monnieri improved measures of cognitive speed, including a significantly shortened Trail Making Test time and faster choice reaction time compared to placebo. (Source: Journal of Ethnopharmacology, 2014)

Green Tea Extract & Cognitive Function — A systematic review of human studies found that green tea and its key compounds, EGCG and L-theanine, were associated with measurable improvements in cognition, mood, and brain function across the majority of reviewed trials. (Source: peer-reviewed systematic review, 2017)

Bilberry & Grape Seed Extract — Antioxidant Protection — In a randomized, double-blind, placebo-controlled pilot study of 33 healthy adults, standardized bilberry extract significantly improved mood scores compared to placebo, alongside strong antioxidant activity measured across multiple lab assays. Grape seed extract shows similar antioxidant activity in laboratory research, largely attributed to its high concentration of proanthocyanidins. (Sources: Frontiers in Nutrition, 2025; National Library of Medicine)

Phosphatidylserine, Huperzine A & DMAE — Attention & Memory Compounds — Phosphatidylserine has the strongest evidence base of the three: a systematic review and meta-analysis of 5 randomized controlled trials (783 participants) found it improved cognitive function, primarily studied in older adults with mild, age-related memory changes. Huperzine A slows the breakdown of acetylcholine, a messenger involved in memory and learning, though most of its clinical research has been conducted in older adults rather than healthy younger adults — worth knowing, since the evidence base doesn't map directly onto general focus support. DMAE has a longer history of use in nootropic formulas, but the human clinical evidence behind it is more limited than the other two compounds in this blend. (Sources: systematic reviews, National Library of Medicine)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Two Scoops From Full Focus.

Some sessions don't leave room for a slow ramp-up — you need to be locked in by the second sip. Lock In Focus is a mixable powder built around Alpha-GPC, L-theanine, and natural caffeine (from green tea) for clean, sustained focus, with Asian ginseng and L-arginine rounding out support for blood flow and occasional fatigue. A full B-vitamin complex and black pepper extract round out the formula for nutrient absorption and everyday neurotransmitter support.

Mix two scoops with 16 oz of cold water. Available in three flavors — Sour Grape, Sour Candy, and Sour Gummi Worm — so the ritual doesn't get old before the work does.

The Creative's Advantage.

Why It Works

Caffeine, L-theanine and Alpha-GPC Alpha-GPC, L-theanine, and natural caffeine are paired for alertness and concentration, chosen for a smoother feel than caffeine on its own.

Blood Flow & Fatigue Support Asian ginseng and L-arginine are included for their roles in supporting normal blood flow, which plays into both cognitive function and how quickly fatigue sets in during a long session.

Full-Spectrum Neurotransmitter Support A complete B-vitamin complex and inositol support normal neurotransmitter activity, while black pepper extract is included specifically to help the rest of the formula actually get absorbed.

Built for the Grind A mixable powder format means it fits into a session the same way a coffee or energy drink would — without the sugar crash that comes with either.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Flavors: Sour Grape, Sour Candy, Sour Gummi Worm

Active Ingredients (identical across all three flavors): L-Arginine HCl, Inositol, Alpha-GPC, Natural Caffeine (from Green Tea) — 200 mg per 2-scoop serving, L-Theanine, Asian Ginseng Extract, Black Pepper Extract, Thiamine (as Thiamine HCl), Riboflavin (Vitamin B2), Niacin (Vitamin B3), Vitamin B6 (as Pyridoxine HCl), Folate (as Folic Acid), Vitamin B12 (as Methylcobalamin), Pantothenic Acid (as D-Calcium Pantothenate)

Flavor-specific ingredients:

• Sour Grape: Citric Acid, Natural Flavor, Polydextrose, Sucralose, Silicon Dioxide, Vegetable Juice Powder (for color)
• Sour Candy: Citric Acid, Polydextrose, Natural & Artificial Flavor, Sucralose, Calcium Silicate, Vegetable Juice Powder (for color)
• Sour Gummi Worm: Polydextrose, Malic Acid, Natural & Artificial Flavors, Citric Acid, Sucralose, Silicon Dioxide, Blue Spirulina (for color)

Suggested Use: Mix 2 scoops (7.5 g) with 16 fl oz (480 mL) of water, or adjust to taste.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Contains caffeine. Consult a medical doctor before use if you have any medical condition or family history of any disease, including (but not limited to) hypotension, hypertension, heart, liver, or thyroid disease, diabetes, psychiatric disease, asthma, pernicious anemia, anxiety, depression, seizure disorder, cardiac arrhythmia, stroke, prostate enlargement, or if you are taking any prescription drug. Do not exceed 4 scoops (400 mg caffeine) within a 24-hour period.

Stacking Notice: Six NutraNova products contain caffeine: Amplify Energy Powder (200 mg per 2-scoop serving), Lock In Focus Powder (200 mg per 2-scoop serving), Stage Rush Pre-Workout (175 mg per scoop), Ignite Energy Strips (50 mg per strip), Sharp Mind Capsules (50 mg per capsule as stated by our supplier, and no more than about 85 mg) and In The Zone Capsules (amount not disclosed; from green tea extract in a proprietary blend). Do not combine these products, and do not exceed 400 mg of total caffeine per day from all sources, including coffee, tea and energy drinks. The Creative's Daily Multivitamin also contains green tea extract, a natural source of caffeine, in an amount that isn't disclosed. Count it toward your daily total.

Allergen Statement (as stated by our supplier): Manufactured in a facility that produces milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, and sesame.

Store in a cool, dry place. Keep out of reach of children. Do not use if the safety seal is broken or missing. Contents are sold by weight, not volume; some settling may occur. Secure lid tightly when not in use. Consume within 90 days.

The Research

Real sourcing behind Lock In Focus — here's what the science says about the formula:

Alpha-GPC & Cognitive Performance — A 2024 randomized, placebo-controlled study found acute Alpha-GPC supplementation enhanced cognitive performance in healthy men. (Source: Nutrients, National Library of Medicine)

L-Theanine + Caffeine & Focus — In a randomized controlled trial, adults given 97 mg of L-theanine combined with 40 mg of caffeine showed significantly improved accuracy during task-switching and higher self-reported alertness, with reduced tiredness, compared to placebo. A broader review of 11 randomized, placebo-controlled studies confirmed the pairing consistently improves attentional measures beyond either ingredient alone. (Sources: Nutritional Neuroscience; Camfield et al. review, National Library of Medicine)

Asian Ginseng & Fatigue — In a 90-day clinical study of adults reporting persistent fatigue, a standardized Panax ginseng extract reduced self-perceived general fatigue by nearly 42%. Separately, ginseng's ginsenosides have documented mechanisms for stimulating nitric oxide production and vasodilation in blood vessels — the biological basis for the "blood flow" claim, demonstrated mainly in cardiovascular research rather than a direct cognition-specific trial. (Sources: National Library of Medicine, PMC8296094; cardiovascular mechanism research, National Library of Medicine)

L-Arginine — a honest bioavailability note — Oral L-arginine is substantially broken down by first-pass metabolism in the gut and liver before it reaches circulation, which limits how much actually gets used compared to ingredients like citrulline that raise blood arginine more efficiently. It's still a legitimate nitric oxide precursor, just a less efficient one than some alternatives — worth knowing rather than assuming it's working at full strength.

Inositol & Cognitive Function — Most inositol research uses very high doses (up to 18 g/day) — well beyond what's realistic in a scoop of focus powder. More directly relevant: a randomized, placebo-controlled crossover trial in e-sport gamers found that adding inositol to an arginine-based nitric oxide supplement significantly improved cognitive function and accuracy after an hour of gameplay, compared to the nitric oxide ingredient alone. (Source: National Library of Medicine, PMC8618773)

Black Pepper & Absorption — Piperine, black pepper's active compound, is one of the most well-documented bioavailability enhancers in supplement science, working by inhibiting enzymes involved in first-pass metabolism.

B-Vitamins & Neurotransmitter Function — B6 and B12 are directly involved in the synthesis and maintenance of neurotransmitters and the nervous system more broadly. (Source: NIH Office of Dietary Supplements)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Steady Hands. Clear Head. Full Tank.

Creative work doesn't run on a 9-to-5. It runs on back-to-back sessions, red-eye load-outs, opening-night nerves, and the kind of deadline pressure that keeps your mind racing long after the lights go down. Grounded Plus is built for that reality — a full-spectrum formula that pairs traditional adaptogens with targeted vitamins and botanicals to help you stay centered under pressure and keep your energy from running out before the work does.

At its core is KSM-66® Ashwagandha, one of the most clinically studied ashwagandha extracts available, paired with Shatavari — two adaptogenic roots used for centuries to help the body handle stress without dulling the edge that makes your work yours. Vitamin D3, B6, and B12 round out the formula to support normal energy-yielding metabolism and nervous system function, while L-Arginine, Maca, and Panax Ginseng bring plant-powered support for circulation, stamina, and staying power through long days and longer nights.

Two capsules, once a day, as part of your routine.

The Creative's Advantage.

Why It Works

Steady Under Pressure KSM-66® Ashwagandha is one of the most researched ashwagandha extracts on the market, studied for its role in supporting the body's normal response to occasional stress — so you can stay composed when the pressure's on, whether that's backstage, in the studio, or staring down a deadline.

Fuel for the Grind Vitamin D3, B6, and B12 are essential nutrients your body relies on for normal energy-yielding metabolism and healthy nervous system function — the foundation that keeps you sharp through long sessions and late calls.

Circulation That Keeps Up L-Arginine is a building block your body uses to produce nitric oxide, a compound that helps blood vessels relax and open — supporting healthy circulation for whatever your creative work demands physically, from a full set to a twelve-hour shoot day.

Botanical Stamina Maca, Panax Ginseng, and Shatavari are botanicals with a long history of traditional use.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Active ingredients (per 2-capsule serving):

• KSM-66® Ashwagandha Extract (5% Withanolides) — 600 mg
• L-Arginine — 300 mg
• Maca Root Powder (Lepidium meyenii) — 150 mg
• Panax Ginseng Powder (root) — 100 mg
• Shatavari Powder (Asparagus racemosus, root) — 50 mg
• Vitamin D3 (as Cholecalciferol) — 20 mcg
• Vitamin B12 (as Methylcobalamin) — 25 mcg
• Vitamin B6 (as Pyridoxine HCl) — 2.5 mg

Other ingredient: HPMC (vegetable capsule). Vegetarian-friendly, with no artificial fillers.

Allergen Statement: None of the nine major food allergens — milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans and sesame — is used as an ingredient in this product. Two notes on plant families: Shatavari is Asparagus racemosus, a member of the asparagus family, and ashwagandha (Withania somnifera) is a nightshade, alongside tomato, potato, eggplant and peppers. Neither is a major allergen, but if you react to asparagus or avoid nightshades deliberately, this product contains both.

Suggested Use: As a dietary supplement, take two (2) capsules daily with 6–8 oz of water, ideally with a meal, or as directed by a healthcare professional.

Ashwagandha Caution: Do not use if you are pregnant or trying to become pregnant. Ashwagandha may affect thyroid hormone levels — do not use if you have a thyroid condition or take thyroid medication except under the direction of a healthcare professional. Ashwagandha may stimulate immune activity: consult a physician before use if you have an autoimmune condition (including rheumatoid arthritis, lupus, Hashimoto's thyroiditis or type 1 diabetes) or take immunosuppressant medication. Rare cases of liver injury have been reported in people taking ashwagandha supplements — stop use and consult a doctor if you develop unusual fatigue, loss of appetite, abdominal pain, dark urine, or yellowing of the skin or eyes. Ashwagandha may increase the effects of sedatives and sleep medication.

Warning: Do not use if under age 18. Do not use if pregnant or nursing. Do not exceed recommended dose. Consult a physician before use if you have a known medical condition. Keep out of reach of children. Do not use if safety seal is damaged or missing. Store in a cool, dry place.

The Research

Real sourcing behind the formula — here's what the science says about the ingredients in Grounded Plus:

KSM-66® Ashwagandha & Stress — In a 60-day randomized, double-blind, placebo-controlled trial, adults with a history of chronic stress who took KSM-66 ashwagandha extract (600 mg/day) saw significant reductions in perceived stress scores and serum cortisol compared to placebo. (Source: Indian Journal of Psychological Medicine, via Nutritional Outlook) A broader review by the National Institutes of Health, covering 491 adults across multiple randomized trials, similarly found ashwagandha root extract supplementation — including KSM-66 — reduced self-reported stress scores over 6–8 weeks. (Source: NIH Office of Dietary Supplements)

Panax Ginseng & Fatigue — In a 90-day clinical study of adults reporting persistent fatigue, daily supplementation with a standardized Panax ginseng extract reduced self-perceived general fatigue by nearly 42%, with improvements in mental and physical fatigue measures emerging within two weeks. (Source: National Library of Medicine, PMC8296094)

Maca Root & Energy/Mood — A 12-week randomized, double-blind, placebo-controlled study of 175 adults found that daily maca root extract improved self-reported mood, energy, and health-related quality-of-life scores compared to placebo. (Source: Pharmaceuticals, MDPI)

L-Arginine & Circulation — L-arginine is the amino acid your body converts into nitric oxide via the enzyme eNOS — a signaling molecule that helps relax and widen blood vessels, a core mechanism behind healthy circulatory function. (Source: peer-reviewed physiology review, National Library of Medicine)

Vitamin D3, Muscle & Nerve Function — Vitamin D isn't just a bone nutrient: muscles need it to move properly, and nerves need it to carry signals between the brain and the rest of the body. (Source: NIH Office of Dietary Supplements, Vitamin D Fact Sheet)

Vitamin B6 & B12, Metabolism & Nervous System — Vitamin B6 acts as a coenzyme in more than 100 enzymatic reactions, including the synthesis of neurotransmitters like serotonin and dopamine, while vitamin B12 is required for healthy red blood cell formation and maintenance of the nervous system. (Source: NIH Office of Dietary Supplements Fact Sheets)

Shatavari & Traditional Adaptogenic Use — Shatavari (Asparagus racemosus) has been used in Ayurvedic medicine for centuries as an adaptogenic root. Its steroidal saponins — compounds called shatavarins — are the focus of ongoing phytochemical research into antioxidant and stress-response-supporting properties. (Source: pharmacological review, National Library of Medicine)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Where the Rest of the Routine Starts.

Before the focus stack, before the energy strip, before anything else — there's the baseline. The Creative's Daily Multivitamin is a complete daily multivitamin with a full B-complex and botanical blends. A simple daily basic.

Two capsules each morning, with a meal.

The Creative's Advantage.

Why It Works

All-Day Energy Support A full B-vitamin complex supports the body's normal energy-yielding metabolism — the cellular-level groundwork underneath whatever else is fueling your day.

Botanical Blend Echinacea, beta glucan, spirulina, and garlic are traditional botanicals.

Antioxidant Botanicals Green tea, bilberry, grape seed, pomegranate, black currant, and hawthorn berry contribute a broad spectrum of antioxidant compounds studied for supporting the body's defense against everyday oxidative stress.

Additional Traditional Support This formula also includes lutein, lycopene, stinging nettle, and saw palmetto — ingredients with a well-documented traditional and research history, most specifically around prostate and urinary health. Worth being upfront: this part of the formula is more relevant to some people in the audience than others — see The Research below.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Ingredients: Vitamin A (as Beta-Carotene), Vitamin C (as Ascorbic Acid), Vitamin D (as Cholecalciferol), Vitamin E (as DL-Alpha Tocopherol Acetate), Vitamin B1 (as Thiamine Mononitrate), Vitamin B2 (as Riboflavin), Niacin, Vitamin B6 (as Pyridoxine HCl), Folate, Vitamin B12 (as Cyanocobalamin), Biotin, Pantothenic Acid (as D-Calcium Pantothenate), Calcium (as Calcium Carbonate), Magnesium (as Magnesium Oxide), Zinc (as Zinc Oxide), Selenium (as Selenium Amino Acid Chelate), Copper (as Copper Gluconate), Manganese (as Manganese Amino Acid Chelate), Chromium (as Chromium Picolinate), Molybdenum, Health Support (Lutein, Lycopene, Stinging Nettle Extract, Saw Palmetto), Immune Support (Echinacea Purpurea Powder, Beta Glucan, Spirulina Powder, Garlic), Antioxidant Fruit & Energy Blend (Green Tea Extract, Chinese Hawthorn Powder, Cassia Cinnamon, Bilberry Extract, Grape Extract, Black Currant Extract, Pomegranate Extract). Other ingredients: Rice Flour, Hypromellose (vegetable capsule), Magnesium Stearate, Silicon Dioxide.

Suggested Use: As a dietary supplement, take two (2) capsules in the morning with a meal.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Do not exceed recommended dose. Consult a physician before use if you have a known medical condition.

Stacking Notice: This product contains caffeine, from the green tea extract in its Antioxidant Fruit & Energy Blend. The amount isn't disclosed. Count it toward your daily total, and do not exceed 400 mg of caffeine per day from all sources, including coffee, tea, energy drinks and other caffeinated NutraNova products (Amplify Energy, Lock In Focus, Stage Rush, Ignite Energy Strips, Sharp Mind and In The Zone). If you're sensitive to caffeine, take it in the morning as directed. Don't take it with In The Zone, which already includes a full multivitamin base.

Warning: Keep out of reach of children. Do not use if the safety seal is damaged or missing. Store in a cool, dry place.

The Research

Real sourcing behind the formula — here's what the science says about the standout ingredients:

Echinacea & Immune Support — Echinacea is a traditional botanical for immune support. The research is mixed: results vary widely between preparations, and the evidence is stronger for specific extracts taken consistently than for echinacea in general. (Source: NIH National Center for Complementary and Integrative Health)

Green Tea & Antioxidant Support — Green tea catechins are well-studied antioxidants, and human research on them has focused on markers of heart and metabolic health. Claims that green tea "slows aging" come mainly from animal and cell studies (mice, C. elegans) rather than human longevity data, so we don't make them. (Sources: European Journal of Nutrition meta-analysis; animal/cell studies, National Library of Medicine)

Saw Palmetto & Stinging Nettle — who this is actually for — Both ingredients are studied almost entirely in men over 50, for prostate and urinary health. That research doesn't apply to anyone without a prostate, and has limited relevance for younger men. We're pointing it out because it's an unusual inclusion in a daily multivitamin. (Source: NIH National Center for Complementary and Integrative Health)

Lycopene — A carotenoid antioxidant found in tomatoes and other red produce, lycopene has general antioxidant research behind it, and — like saw palmetto — has also been studied in combination formulas for prostate health in older men.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.