Turn Up. Stay Steady.

Some days call for volume — more output, more hours, more everything — without the wired-then-wrecked cycle that comes with a gas-station energy drink. Amplify Energy is a sugar-free mixable powder built around natural caffeine (from green tea) and L-theanine for a steady lift, with taurine, a full B-vitamin complex, and electrolytes rounding out the formula for sustained performance and hydration.

Mix each scoop with 6–10 oz of water, to taste. Seven flavors, one formula — pick whichever one doesn't get old by scoop two hundred.

The Creative's Advantage.

Why It Works

Caffeine with L-theanine Caffeine and L-theanine are studied together, not just separately — the pairing is linked to steadier, more sustained alertness than caffeine delivers alone.

Built-In Hydration Electrolytes — sodium, potassium, and magnesium — support the body's fluid balance, which matters more, not less, during physical or mentally demanding stretches.

Full-Spectrum Energy Metabolism A complete B-vitamin complex supports the body's normal energy-yielding metabolism — the cellular groundwork underneath the caffeine lift.

Physical & Mental Endurance Taurine is included for its studied role in exercise performance and fatigue resistance, particularly alongside caffeine.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Flavors: Strawberry Shortcake, Fruit Punch, Yuzu, Guava Berry, Melon Creamsicle, Cotton Candy, Lychee Splash

One formula, seven flavors. The active ingredients are identical in every flavor, including 200 mg of natural caffeine per serving. Only the flavoring, color source and anti-caking agent change from flavor to flavor.

Active ingredients (per 2-scoop serving, the same in every flavor):

• Taurine — 1,000 mg
• Natural Caffeine (from Green Tea) — 200 mg
• L-Theanine — 100 mg
• Potassium (as Potassium Citrate) — 130 mg
• Sodium (as Sodium Citrate) — 60 mg
• Magnesium (as Magnesium Citrate) — 36 mg
• Niacin (Vitamin B3) — 5.20 mg NE
• Pantothenic Acid (as D-Calcium Pantothenate) — 1.66 mg
• Vitamin B6 (as Pyridoxine HCl) — 0.56 mg
• Riboflavin (Vitamin B2) — 0.43 mg
• Thiamin (as Thiamine HCl) — 0.40 mg
• Folate — 133 mcg DFE, from 78 mcg Folic Acid
• Vitamin B12 (as Methylcobalamin) — 0.80 mcg

Flavor-specific ingredients:

• Strawberry Shortcake (7 g) — Natural Flavor, Calcium Silicate, Red Beet Juice Powder (for color)
• Fruit Punch (7 g) — Natural & Artificial Flavors, Calcium Silicate, Vegetable Juice Powder (for color)
• Yuzu (6 g) — Natural & Artificial Flavors, Calcium Silicate, Vegetable Juice Powder (for color)
• Guava Berry (6 g) — Natural & Artificial Flavors, Calcium Silicate, Red Beet Juice Powder (for color)
• Melon Creamsicle (7 g) — Natural & Artificial Flavors, Silicon Dioxide, Vegetable Juice Powder (for color)
• Cotton Candy (7 g) — Natural & Artificial Flavors, Calcium Silicate, Blue Spirulina (for color)
• Lychee Splash (7 g) — Natural & Artificial Flavors, Calcium Silicate, no added color

Other ingredients in every flavor: Polydextrose, Citric Acid, Sucralose — plus the flavor-specific items listed above.

Suggested Use: Using the scooper inside the jar, mix 2 scoops with 12–20 oz (355–591 mL) of water. One scoop with 6–10 oz (177–296 mL) of water is a half serving.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Contains caffeine. Consult a medical doctor before use if you have any medical condition or family history of any disease, including (but not limited to) hypotension, hypertension, heart, liver, or thyroid disease, diabetes, psychiatric disease, asthma, pernicious anemia, anxiety, depression, seizure disorder, cardiac arrhythmia, stroke, prostate enlargement, or if you are taking any prescription drug. Do not exceed 4 scoops (400 mg caffeine) within a 24-hour period.

Stacking Notice: Six NutraNova products contain caffeine: Amplify Energy Powder (200 mg per 2-scoop serving), Lock In Focus Powder (200 mg per 2-scoop serving), Stage Rush Pre-Workout (175 mg per scoop), Ignite Energy Strips (50 mg per strip), Sharp Mind Capsules (50 mg per capsule as stated by our supplier, and no more than about 85 mg) and In The Zone Capsules (amount not disclosed; from green tea extract in a proprietary blend). Do not combine these products, and do not exceed 400 mg of total caffeine per day from all sources, including coffee, tea and energy drinks. The Creative's Daily Multivitamin also contains green tea extract, a natural source of caffeine, in an amount that isn't disclosed. Count it toward your daily total.

Allergen Statement (as stated by our supplier): Manufactured in a facility that produces milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, and sesame.

Store in a cool, dry place. Keep out of reach of children. Do not use if the safety seal is broken or missing. Contents are sold by weight, not volume; some settling may occur. Secure lid tightly when not in use. Consume within 90 days.

The Research

Real sourcing behind Amplify — here's what the science says about the formula:

Caffeine + L-Theanine & Focus — In a randomized controlled trial, adults given 97 mg of L-theanine combined with 40 mg of caffeine showed significantly improved accuracy during task-switching and higher self-reported alertness, with reduced tiredness, compared to placebo. A broader review of 11 randomized, placebo-controlled studies confirmed the combination consistently improves attentional measures beyond what either ingredient produces alone. (Sources: Nutritional Neuroscience; Camfield et al. review, National Library of Medicine)

Caffeine & Physical Performance — The International Society of Sports Nutrition's position stand concludes caffeine is ergogenic for both endurance and high-intensity exercise. (Source: Journal of the International Society of Sports Nutrition, National Library of Medicine)

Taurine & Exercise Performance — A comprehensive review by the International Society of Sports Nutrition describes taurine's ergogenic effects as real but still somewhat debated in the research community, with the most consistent findings around reduced markers of exercise-induced fatigue and oxidative stress. A double-blind, placebo-controlled study in elite boxers found the combination of caffeine and taurine together improved power output and reaction performance more than either ingredient alone. (Sources: Journal of the International Society of Sports Nutrition; PMC9610400, National Library of Medicine)

B-Vitamins & Energy Metabolism — B-vitamins including B6 and B12 are essential cofactors in the body's normal energy-yielding metabolism and nervous system function. (Source: NIH Office of Dietary Supplements)

Electrolytes & Hydration — Sodium and potassium are the primary electrolytes lost through sweat during physical exertion, and replacing them supports fluid balance and normal muscle and nerve function during and after activity. (Source: general physiology, NIH Office of Dietary Supplements)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Stay Hydrated. Stay In It.

Dehydration doesn't announce itself — it just quietly pulls you out of the zone, one foggy thought and cramped muscle at a time. Flow State Hydration is a caffeine-free, sugar-free electrolyte formula built to keep you topped up through long rehearsals, studio sessions, or anything that keeps you on your feet — or on a stage — for hours at a stretch. A full B-vitamin complex rounds out the formula for everyday energy metabolism support.

Mix each scoop with 14–20 oz of water, to taste. No caffeine means it's just as good at 9am as it is at 9pm.

The Creative's Advantage.

Why It Works

Essential Electrolytes Sodium, potassium, magnesium, and calcium are the core electrolytes your body loses through sweat and everyday exertion — replacing them is what separates real hydration from just drinking water.

Muscle Function & Endurance Magnesium and electrolytes more broadly are required for normal muscle contraction and relaxation — relevant whether you're holding a pose, a note, or a position for hours at a time.

Fits Your Diet No sugar, no caffeine — formulated to fit into a keto or otherwise low-sugar lifestyle without asking you to compromise.

Built for Anywhere Caffeine-free means there's no time-of-day math — mix it in the morning, backstage, or right before bed without affecting sleep.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Flavors: Lemonade Drop, Lychee, Peach Mango, Passion Fruit — identical formula across all four

Ingredients: Vitamin B1 (Thiamin), Vitamin B2 (Riboflavin), Vitamin B3 (Niacin), Vitamin B6 (Pyridoxine HCl), Vitamin B9 (Folate), Vitamin B12 (Methylcobalamin), Pantothenic Acid (D-Calcium Pantothenate), Calcium (Calcium Citrate), Magnesium (Magnesium Citrate), Sodium (Sodium Citrate), Potassium (Potassium Citrate) Other ingredients: Polydextrose, Citric Acid, Natural & Artificial Flavors, Sucralose, Calcium Silicate, and for color, Beta Carotene (Lemonade Drop, Passion Fruit, Peach Mango) or Beet Juice Powder (Lychee).

Suggested Use: Using the scooper inside the jar, mix each scoop, to desired taste, with 14–20 oz (414–591 mL) of water (2 scoops with 28–40 oz / 828 mL–1.2 L of water).

Warning: Do not exceed 5 scoops within a 24-hour period. Do not use if under age 18. Do not use if pregnant or nursing. Not intended for use by persons with a medical condition. Consult your physician before use if you are taking any medication.

Allergen Statement (as stated by our supplier): Manufactured in a facility that produces milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, and sesame.

Store in a cool, dry place. Keep out of reach of children. Do not use if the safety seal is broken or missing. Contents are sold by weight, not volume; some settling may occur. Secure lid tightly when not in use. Consume within 90 days.

The Research

Real sourcing behind Flow State — here's what the science says about hydration and electrolytes specifically:

Electrolytes & Performance Under Fluid Loss — A classic study found that subjects who drank an electrolyte solution maintained cognitive performance significantly better than those drinking plain water during prolonged exercise in heat. A more recent systematic review in Sports Medicine reached a similar conclusion across team-sport athletes: hypohydration measurably impairs cognitive, technical, and physical performance, and electrolyte-inclusive rehydration strategies help offset that decline. (Sources: Shirreffs & Maughan, 1998; Nuccio et al., Sports Medicine, National Library of Medicine)

How Much Dehydration Actually Matters — A systematic review of 24 trials (493 participants) found that measurable declines in cognitive performance are most consistently observed once body mass loss from fluid exceeds about 2%, with mood disturbance and perceived exertion also affected at that threshold. That's a useful, honest benchmark — not every degree of thirst means impaired performance, but sustained fluid loss during long physical or mental sessions does add up. (Source: Dube et al., 2022, National Library of Medicine)

Magnesium & Muscle/Nervous System Function — Magnesium is a cofactor in more than 300 enzyme systems in the body, including those governing nerve impulse transmission and muscle contraction and relaxation. (Source: NIH Office of Dietary Supplements)

B-Vitamins & Energy Metabolism — B-vitamins, including B6 and B12, are essential cofactors in the body's normal energy-yielding metabolism and nervous system function. (Source: NIH Office of Dietary Supplements)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Before You Go On.

Whether it's a heavy lifting session squeezed in before load-in or an actual show, some moments need you operating at full output right away — no ramp-up time. Stage Rush combines creatine, beta-alanine, citrulline malate, and caffeine with a full B-vitamin and electrolyte base to help you show up strong and keep going through the last rep, the last song, the last take.

Start with one scoop to assess tolerance before working up to two. Mix into 6–8 oz of cold water, about 30 minutes before you need to be on.

Stage Rush isn't included in Build Your Stack savings or partner codes, and it doesn't count toward a stack's item total. It still counts toward free US shipping on orders of $60 or more.

The Creative's Advantage.

Why It Works

Enhanced Athletic Performance Caffeine and beta-alanine are two of the most well-established ergogenic ingredients in sports nutrition, studied for delaying fatigue and supporting output during hard efforts.

Strength & Pump Citrulline malate and arginine AKG both support the body's nitric oxide pathway, which plays a role in blood flow and the "pump" feeling during training — see the Research section for an honest note on which one the evidence favors more.

Recovery Support Creatine is one of the most heavily studied supplements in sports nutrition, with a strong evidence base for supporting strength, power output, and muscle recovery over time.

Mental Focus Taurine and L-tyrosine are included for their roles in supporting focus and the brain's response to physical and mental stress during demanding efforts.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Flavor: Fruit Punch

Ingredients: Sodium (as Sodium Citrate), Potassium (as Potassium Citrate), Vitamin B1 (as Thiamine Hydrochloride), Vitamin B2 (as Riboflavin), Vitamin B3 (as Niacin), Vitamin B6 (as Pyridoxine Hydrochloride), Folic Acid, Vitamin B12 (as Cyanocobalamin), Pantothenic Acid (as D-Calcium Pantothenate), Calcium (as Dicalcium Phosphate), Magnesium (as Magnesium Oxide), Chromium (as Chromium Nicotinate), Dicreatine Malate, L-Arginine Alpha-Ketoglutarate, Beta-Alanine, Caffeine — 175 mg per 1-scoop serving (350 mg at the 2-scoop maximum), Energy/Endurance/Focus Matrix (L-Taurine, Betaine Anhydrous, Waxy Maize, L-Citrulline Malate, Glycocyamine, Glucuronolactone, L-Tyrosine) Other ingredients: Maltodextrin, Citric Acid, Fruit Punch Flavor, Dextrose, Sucralose, Silicon Dioxide.

Suggested Use: Mix 1 or 2 scoops in 6–8 ounces of cold beverage. Assess tolerance by taking 1 scoop. If well tolerated, take 1 to 2 scoops 30 minutes before working out. Do not exceed 2 scoops (350 mg caffeine) daily.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Contains caffeine. Consult a medical doctor before use if you have any medical condition or family history of any disease, including (but not limited to) hypotension, hypertension, heart, liver, or thyroid disease, diabetes, psychiatric disease, asthma, pernicious anemia, anxiety, depression, seizure disorder, cardiac arrhythmia, stroke, prostate enlargement, or if you are taking any prescription drug.

Stacking Notice: Six NutraNova products contain caffeine: Amplify Energy Powder (200 mg per 2-scoop serving), Lock In Focus Powder (200 mg per 2-scoop serving), Stage Rush Pre-Workout (175 mg per scoop), Ignite Energy Strips (50 mg per strip), Sharp Mind Capsules (50 mg per capsule as stated by our supplier, and no more than about 85 mg) and In The Zone Capsules (amount not disclosed; from green tea extract in a proprietary blend). Do not combine these products, and do not exceed 400 mg of total caffeine per day from all sources, including coffee, tea and energy drinks. The Creative's Daily Multivitamin also contains green tea extract, a natural source of caffeine, in an amount that isn't disclosed. Count it toward your daily total.

Warning: Keep out of reach of children. Do not use if the safety seal is damaged or missing. Store in a cool, dry place.

The Research

Real sourcing behind Stage Rush — including a few corrections to how some of these ingredients are usually marketed:

Beta-Alanine — the actual mechanism — Beta-alanine's ergogenic effect works through muscle carnosine synthesis, which buffers hydrogen ion accumulation (the thing that makes muscles "burn" and fail) during high-intensity exercise — not "ATP enhancement," which is a different, less accurate way this ingredient often gets marketed. A systematic review and meta-analysis found beta-alanine reliably improves exercise capacity for efforts lasting roughly 60 seconds to several minutes. (Source: British Journal of Sports Medicine, National Library of Medicine)

Arginine vs. Citrulline — an honest correction — This formula leads with "Arginine AKG for next-level pumps," but modern sports-nutrition research generally favors citrulline over arginine for this exact purpose: oral arginine is substantially degraded by first-pass metabolism in the gut and liver before it reaches circulation, while citrulline (found in this formula's Energy/Endurance/Focus Matrix as citrulline malate) more reliably raises plasma arginine and supports nitric oxide production. Both are in this formula — worth knowing that the ingredient doing more of the actual work for "pumps" is probably the citrulline, not the headline arginine. (Source: peer-reviewed exercise physiology research, National Library of Medicine)

Creatine & Recovery — The International Society of Sports Nutrition's position stand concludes creatine monohydrate is the most effective ergogenic nutritional supplement currently available for increasing high-intensity exercise capacity and lean body mass. One honest caveat: the deep, decades-long evidence base is specifically for creatine monohydrate — this formula uses dicreatine malate, a different salt form marketed for solubility, which hasn't been studied nearly as extensively. (Source: Journal of the International Society of Sports Nutrition, National Library of Medicine)

L-Tyrosine & Focus — Research on tyrosine supports its role in cognitive performance under demanding or stressful conditions (working memory, multitasking) rather than physical/muscular endurance specifically — so we've grouped it under focus support rather than endurance, which is a more accurate reflection of what the research actually shows. (Source: Neuropsychologia, National Library of Medicine)

Caffeine & Exercise Performance — Caffeine has one of the strongest evidence bases of any ergogenic aid, with the International Society of Sports Nutrition's position stand concluding it's ergogenic for both endurance and high-intensity exercise. (Source: Journal of the International Society of Sports Nutrition, National Library of Medicine)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Two Scoops From Full Focus.

Some sessions don't leave room for a slow ramp-up — you need to be locked in by the second sip. Lock In Focus is a mixable powder built around Alpha-GPC, L-theanine, and natural caffeine (from green tea) for clean, sustained focus, with Asian ginseng and L-arginine rounding out support for blood flow and occasional fatigue. A full B-vitamin complex and black pepper extract round out the formula for nutrient absorption and everyday neurotransmitter support.

Mix two scoops with 16 oz of cold water. Available in three flavors — Sour Grape, Sour Candy, and Sour Gummi Worm — so the ritual doesn't get old before the work does.

The Creative's Advantage.

Why It Works

Caffeine, L-theanine and Alpha-GPC Alpha-GPC, L-theanine, and natural caffeine are paired for alertness and concentration, chosen for a smoother feel than caffeine on its own.

Blood Flow & Fatigue Support Asian ginseng and L-arginine are included for their roles in supporting normal blood flow, which plays into both cognitive function and how quickly fatigue sets in during a long session.

Full-Spectrum Neurotransmitter Support A complete B-vitamin complex and inositol support normal neurotransmitter activity, while black pepper extract is included specifically to help the rest of the formula actually get absorbed.

Built for the Grind A mixable powder format means it fits into a session the same way a coffee or energy drink would — without the sugar crash that comes with either.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients & Safety

Flavors: Sour Grape, Sour Candy, Sour Gummi Worm

Active Ingredients (identical across all three flavors): L-Arginine HCl, Inositol, Alpha-GPC, Natural Caffeine (from Green Tea) — 200 mg per 2-scoop serving, L-Theanine, Asian Ginseng Extract, Black Pepper Extract, Thiamine (as Thiamine HCl), Riboflavin (Vitamin B2), Niacin (Vitamin B3), Vitamin B6 (as Pyridoxine HCl), Folate (as Folic Acid), Vitamin B12 (as Methylcobalamin), Pantothenic Acid (as D-Calcium Pantothenate)

Flavor-specific ingredients:

• Sour Grape: Citric Acid, Natural Flavor, Polydextrose, Sucralose, Silicon Dioxide, Vegetable Juice Powder (for color)
• Sour Candy: Citric Acid, Polydextrose, Natural & Artificial Flavor, Sucralose, Calcium Silicate, Vegetable Juice Powder (for color)
• Sour Gummi Worm: Polydextrose, Malic Acid, Natural & Artificial Flavors, Citric Acid, Sucralose, Silicon Dioxide, Blue Spirulina (for color)

Suggested Use: Mix 2 scoops (7.5 g) with 16 fl oz (480 mL) of water, or adjust to taste.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Contains caffeine. Consult a medical doctor before use if you have any medical condition or family history of any disease, including (but not limited to) hypotension, hypertension, heart, liver, or thyroid disease, diabetes, psychiatric disease, asthma, pernicious anemia, anxiety, depression, seizure disorder, cardiac arrhythmia, stroke, prostate enlargement, or if you are taking any prescription drug. Do not exceed 4 scoops (400 mg caffeine) within a 24-hour period.

Stacking Notice: Six NutraNova products contain caffeine: Amplify Energy Powder (200 mg per 2-scoop serving), Lock In Focus Powder (200 mg per 2-scoop serving), Stage Rush Pre-Workout (175 mg per scoop), Ignite Energy Strips (50 mg per strip), Sharp Mind Capsules (50 mg per capsule as stated by our supplier, and no more than about 85 mg) and In The Zone Capsules (amount not disclosed; from green tea extract in a proprietary blend). Do not combine these products, and do not exceed 400 mg of total caffeine per day from all sources, including coffee, tea and energy drinks. The Creative's Daily Multivitamin also contains green tea extract, a natural source of caffeine, in an amount that isn't disclosed. Count it toward your daily total.

Allergen Statement (as stated by our supplier): Manufactured in a facility that produces milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, and sesame.

Store in a cool, dry place. Keep out of reach of children. Do not use if the safety seal is broken or missing. Contents are sold by weight, not volume; some settling may occur. Secure lid tightly when not in use. Consume within 90 days.

The Research

Real sourcing behind Lock In Focus — here's what the science says about the formula:

Alpha-GPC & Cognitive Performance — A 2024 randomized, placebo-controlled study found acute Alpha-GPC supplementation enhanced cognitive performance in healthy men. (Source: Nutrients, National Library of Medicine)

L-Theanine + Caffeine & Focus — In a randomized controlled trial, adults given 97 mg of L-theanine combined with 40 mg of caffeine showed significantly improved accuracy during task-switching and higher self-reported alertness, with reduced tiredness, compared to placebo. A broader review of 11 randomized, placebo-controlled studies confirmed the pairing consistently improves attentional measures beyond either ingredient alone. (Sources: Nutritional Neuroscience; Camfield et al. review, National Library of Medicine)

Asian Ginseng & Fatigue — In a 90-day clinical study of adults reporting persistent fatigue, a standardized Panax ginseng extract reduced self-perceived general fatigue by nearly 42%. Separately, ginseng's ginsenosides have documented mechanisms for stimulating nitric oxide production and vasodilation in blood vessels — the biological basis for the "blood flow" claim, demonstrated mainly in cardiovascular research rather than a direct cognition-specific trial. (Sources: National Library of Medicine, PMC8296094; cardiovascular mechanism research, National Library of Medicine)

L-Arginine — a honest bioavailability note — Oral L-arginine is substantially broken down by first-pass metabolism in the gut and liver before it reaches circulation, which limits how much actually gets used compared to ingredients like citrulline that raise blood arginine more efficiently. It's still a legitimate nitric oxide precursor, just a less efficient one than some alternatives — worth knowing rather than assuming it's working at full strength.

Inositol & Cognitive Function — Most inositol research uses very high doses (up to 18 g/day) — well beyond what's realistic in a scoop of focus powder. More directly relevant: a randomized, placebo-controlled crossover trial in e-sport gamers found that adding inositol to an arginine-based nitric oxide supplement significantly improved cognitive function and accuracy after an hour of gameplay, compared to the nitric oxide ingredient alone. (Source: National Library of Medicine, PMC8618773)

Black Pepper & Absorption — Piperine, black pepper's active compound, is one of the most well-documented bioavailability enhancers in supplement science, working by inhibiting enzymes involved in first-pass metabolism.

B-Vitamins & Neurotransmitter Function — B6 and B12 are directly involved in the synthesis and maintenance of neurotransmitters and the nervous system more broadly. (Source: NIH Office of Dietary Supplements)

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.