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Steady Hands. Clear Head. Full Tank.
Creative work doesn't run on a 9-to-5. It runs on back-to-back sessions, red-eye load-outs, opening-night nerves, and the kind of deadline pressure that keeps your mind racing long after the lights go down. Grounded Plus is built for that reality — a full-spectrum formula that pairs traditional adaptogens with targeted vitamins and botanicals to help you stay centered under pressure and keep your energy from running out before the work does.
At its core is KSM-66® Ashwagandha, one of the most clinically studied ashwagandha extracts available, paired with Shatavari — two adaptogenic roots used for centuries to help the body handle stress without dulling the edge that makes your work yours. Vitamin D3, B6, and B12 round out the formula to support normal energy-yielding metabolism and nervous system function, while L-Arginine, Maca, and Panax Ginseng bring plant-powered support for circulation, stamina, and staying power through long days and longer nights.
Two capsules, once a day, as part of your routine.
The Creative's Advantage.
Why It Works
Steady Under Pressure KSM-66® Ashwagandha is one of the most researched ashwagandha extracts on the market, studied for its role in supporting the body's normal response to occasional stress — so you can stay composed when the pressure's on, whether that's backstage, in the studio, or staring down a deadline.
Fuel for the Grind Vitamin D3, B6, and B12 are essential nutrients your body relies on for normal energy-yielding metabolism and healthy nervous system function — the foundation that keeps you sharp through long sessions and late calls.
Circulation That Keeps Up L-Arginine is a building block your body uses to produce nitric oxide, a compound that helps blood vessels relax and open — supporting healthy circulation for whatever your creative work demands physically, from a full set to a twelve-hour shoot day.
Botanical Stamina Maca, Panax Ginseng, and Shatavari are botanicals with a long history of traditional use.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Ingredients & Safety
Active ingredients (per 2-capsule serving):
- KSM-66® Ashwagandha Extract (5% Withanolides) — 600 mg
- L-Arginine — 300 mg
- Maca Root Powder (Lepidium meyenii) — 150 mg
- Panax Ginseng Powder (root) — 100 mg
- Shatavari Powder (Asparagus racemosus, root) — 50 mg
- Vitamin D3 (as Cholecalciferol) — 20 mcg
- Vitamin B12 (as Methylcobalamin) — 25 mcg
- Vitamin B6 (as Pyridoxine HCl) — 2.5 mg
Other ingredient: HPMC (vegetable capsule). Vegetarian-friendly, with no artificial fillers.
Allergen Statement: None of the nine major food allergens — milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans and sesame — is used as an ingredient in this product. Two notes on plant families: Shatavari is Asparagus racemosus, a member of the asparagus family, and ashwagandha (Withania somnifera) is a nightshade, alongside tomato, potato, eggplant and peppers. Neither is a major allergen, but if you react to asparagus or avoid nightshades deliberately, this product contains both.
Suggested Use: As a dietary supplement, take two (2) capsules daily with 6–8 oz of water, ideally with a meal, or as directed by a healthcare professional.
Ashwagandha Caution: Do not use if you are pregnant or trying to become pregnant. Ashwagandha may affect thyroid hormone levels — do not use if you have a thyroid condition or take thyroid medication except under the direction of a healthcare professional. Ashwagandha may stimulate immune activity: consult a physician before use if you have an autoimmune condition (including rheumatoid arthritis, lupus, Hashimoto's thyroiditis or type 1 diabetes) or take immunosuppressant medication. Rare cases of liver injury have been reported in people taking ashwagandha supplements — stop use and consult a doctor if you develop unusual fatigue, loss of appetite, abdominal pain, dark urine, or yellowing of the skin or eyes. Ashwagandha may increase the effects of sedatives and sleep medication.
Warning: Do not use if under age 18. Do not use if pregnant or nursing. Do not exceed recommended dose. Consult a physician before use if you have a known medical condition. Keep out of reach of children. Do not use if safety seal is damaged or missing. Store in a cool, dry place.
The Research
Real sourcing behind the formula — here's what the science says about the ingredients in Grounded Plus:
KSM-66® Ashwagandha & Stress — In a 60-day randomized, double-blind, placebo-controlled trial, adults with a history of chronic stress who took KSM-66 ashwagandha extract (600 mg/day) saw significant reductions in perceived stress scores and serum cortisol compared to placebo. (Source: Indian Journal of Psychological Medicine, via Nutritional Outlook) A broader review by the National Institutes of Health, covering 491 adults across multiple randomized trials, similarly found ashwagandha root extract supplementation — including KSM-66 — reduced self-reported stress scores over 6–8 weeks. (Source: NIH Office of Dietary Supplements)
Panax Ginseng & Fatigue — In a 90-day clinical study of adults reporting persistent fatigue, daily supplementation with a standardized Panax ginseng extract reduced self-perceived general fatigue by nearly 42%, with improvements in mental and physical fatigue measures emerging within two weeks. (Source: National Library of Medicine, PMC8296094)
Maca Root & Energy/Mood — A 12-week randomized, double-blind, placebo-controlled study of 175 adults found that daily maca root extract improved self-reported mood, energy, and health-related quality-of-life scores compared to placebo. (Source: Pharmaceuticals, MDPI)
L-Arginine & Circulation — L-arginine is the amino acid your body converts into nitric oxide via the enzyme eNOS — a signaling molecule that helps relax and widen blood vessels, a core mechanism behind healthy circulatory function. (Source: peer-reviewed physiology review, National Library of Medicine)
Vitamin D3, Muscle & Nerve Function — Vitamin D isn't just a bone nutrient: muscles need it to move properly, and nerves need it to carry signals between the brain and the rest of the body. (Source: NIH Office of Dietary Supplements, Vitamin D Fact Sheet)
Vitamin B6 & B12, Metabolism & Nervous System — Vitamin B6 acts as a coenzyme in more than 100 enzymatic reactions, including the synthesis of neurotransmitters like serotonin and dopamine, while vitamin B12 is required for healthy red blood cell formation and maintenance of the nervous system. (Source: NIH Office of Dietary Supplements Fact Sheets)
Shatavari & Traditional Adaptogenic Use — Shatavari (Asparagus racemosus) has been used in Ayurvedic medicine for centuries as an adaptogenic root. Its steroidal saponins — compounds called shatavarins — are the focus of ongoing phytochemical research into antioxidant and stress-response-supporting properties. (Source: pharmacological review, National Library of Medicine)
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Stay Hydrated. Stay In It.
Dehydration doesn't announce itself — it just quietly pulls you out of the zone, one foggy thought and cramped muscle at a time. Flow State Hydration is a caffeine-free, sugar-free electrolyte formula built to keep you topped up through long rehearsals, studio sessions, or anything that keeps you on your feet — or on a stage — for hours at a stretch. A full B-vitamin complex rounds out the formula for everyday energy metabolism support.
Mix each scoop with 14–20 oz of water, to taste. No caffeine means it's just as good at 9am as it is at 9pm.
The Creative's Advantage.
Why It Works
Essential Electrolytes Sodium, potassium, magnesium, and calcium are the core electrolytes your body loses through sweat and everyday exertion — replacing them is what separates real hydration from just drinking water.
Muscle Function & Endurance Magnesium and electrolytes more broadly are required for normal muscle contraction and relaxation — relevant whether you're holding a pose, a note, or a position for hours at a time.
Fits Your Diet No sugar, no caffeine — formulated to fit into a keto or otherwise low-sugar lifestyle without asking you to compromise.
Built for Anywhere Caffeine-free means there's no time-of-day math — mix it in the morning, backstage, or right before bed without affecting sleep.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Ingredients & Safety
Flavors: Lemonade Drop, Lychee, Peach Mango, Passion Fruit — identical formula across all four
Ingredients: Vitamin B1 (Thiamin), Vitamin B2 (Riboflavin), Vitamin B3 (Niacin), Vitamin B6 (Pyridoxine HCl), Vitamin B9 (Folate), Vitamin B12 (Methylcobalamin), Pantothenic Acid (D-Calcium Pantothenate), Calcium (Calcium Citrate), Magnesium (Magnesium Citrate), Sodium (Sodium Citrate), Potassium (Potassium Citrate) Other ingredients: Polydextrose, Citric Acid, Natural & Artificial Flavors, Sucralose, Calcium Silicate, and for color, Beta Carotene (Lemonade Drop, Passion Fruit, Peach Mango) or Beet Juice Powder (Lychee).
Suggested Use: Using the scooper inside the jar, mix each scoop, to desired taste, with 14–20 oz (414–591 mL) of water (2 scoops with 28–40 oz / 828 mL–1.2 L of water).
Warning: Do not exceed 5 scoops within a 24-hour period. Do not use if under age 18. Do not use if pregnant or nursing. Not intended for use by persons with a medical condition. Consult your physician before use if you are taking any medication.
Allergen Statement (as stated by our supplier): Manufactured in a facility that produces milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, and sesame.
Store in a cool, dry place. Keep out of reach of children. Do not use if the safety seal is broken or missing. Contents are sold by weight, not volume; some settling may occur. Secure lid tightly when not in use. Consume within 90 days.
The Research
Real sourcing behind Flow State — here's what the science says about hydration and electrolytes specifically:
Electrolytes & Performance Under Fluid Loss — A classic study found that subjects who drank an electrolyte solution maintained cognitive performance significantly better than those drinking plain water during prolonged exercise in heat. A more recent systematic review in Sports Medicine reached a similar conclusion across team-sport athletes: hypohydration measurably impairs cognitive, technical, and physical performance, and electrolyte-inclusive rehydration strategies help offset that decline. (Sources: Shirreffs & Maughan, 1998; Nuccio et al., Sports Medicine, National Library of Medicine)
How Much Dehydration Actually Matters — A systematic review of 24 trials (493 participants) found that measurable declines in cognitive performance are most consistently observed once body mass loss from fluid exceeds about 2%, with mood disturbance and perceived exertion also affected at that threshold. That's a useful, honest benchmark — not every degree of thirst means impaired performance, but sustained fluid loss during long physical or mental sessions does add up. (Source: Dube et al., 2022, National Library of Medicine)
Magnesium & Muscle/Nervous System Function — Magnesium is a cofactor in more than 300 enzyme systems in the body, including those governing nerve impulse transmission and muscle contraction and relaxation. (Source: NIH Office of Dietary Supplements)
B-Vitamins & Energy Metabolism — B-vitamins, including B6 and B12, are essential cofactors in the body's normal energy-yielding metabolism and nervous system function. (Source: NIH Office of Dietary Supplements)
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Before You Go On.
Whether it's a heavy lifting session squeezed in before load-in or an actual show, some moments need you operating at full output right away — no ramp-up time. Stage Rush combines creatine, beta-alanine, citrulline malate, and caffeine with a full B-vitamin and electrolyte base to help you show up strong and keep going through the last rep, the last song, the last take.
Start with one scoop to assess tolerance before working up to two. Mix into 6–8 oz of cold water, about 30 minutes before you need to be on.
Stage Rush isn't included in Build Your Stack savings or partner codes, and it doesn't count toward a stack's item total. It still counts toward free US shipping on orders of $60 or more.
The Creative's Advantage.
Why It Works
Enhanced Athletic Performance Caffeine and beta-alanine are two of the most well-established ergogenic ingredients in sports nutrition, studied for delaying fatigue and supporting output during hard efforts.
Strength & Pump Citrulline malate and arginine AKG both support the body's nitric oxide pathway, which plays a role in blood flow and the "pump" feeling during training — see the Research section for an honest note on which one the evidence favors more.
Recovery Support Creatine is one of the most heavily studied supplements in sports nutrition, with a strong evidence base for supporting strength, power output, and muscle recovery over time.
Mental Focus Taurine and L-tyrosine are included for their roles in supporting focus and the brain's response to physical and mental stress during demanding efforts.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Ingredients & Safety
Flavor: Fruit Punch
Ingredients: Sodium (as Sodium Citrate), Potassium (as Potassium Citrate), Vitamin B1 (as Thiamine Hydrochloride), Vitamin B2 (as Riboflavin), Vitamin B3 (as Niacin), Vitamin B6 (as Pyridoxine Hydrochloride), Folic Acid, Vitamin B12 (as Cyanocobalamin), Pantothenic Acid (as D-Calcium Pantothenate), Calcium (as Dicalcium Phosphate), Magnesium (as Magnesium Oxide), Chromium (as Chromium Nicotinate), Dicreatine Malate, L-Arginine Alpha-Ketoglutarate, Beta-Alanine, Caffeine — 175 mg per 1-scoop serving (350 mg at the 2-scoop maximum), Energy/Endurance/Focus Matrix (L-Taurine, Betaine Anhydrous, Waxy Maize, L-Citrulline Malate, Glycocyamine, Glucuronolactone, L-Tyrosine) Other ingredients: Maltodextrin, Citric Acid, Fruit Punch Flavor, Dextrose, Sucralose, Silicon Dioxide.
Suggested Use: Mix 1 or 2 scoops in 6–8 ounces of cold beverage. Assess tolerance by taking 1 scoop. If well tolerated, take 1 to 2 scoops 30 minutes before working out. Do not exceed 2 scoops (350 mg caffeine) daily.
Caution: Do not use if under age 18. Do not use if pregnant or nursing. Contains caffeine. Consult a medical doctor before use if you have any medical condition or family history of any disease, including (but not limited to) hypotension, hypertension, heart, liver, or thyroid disease, diabetes, psychiatric disease, asthma, pernicious anemia, anxiety, depression, seizure disorder, cardiac arrhythmia, stroke, prostate enlargement, or if you are taking any prescription drug.
Stacking Notice: Six NutraNova products contain caffeine: Amplify Energy Powder (200 mg per 2-scoop serving), Lock In Focus Powder (200 mg per 2-scoop serving), Stage Rush Pre-Workout (175 mg per scoop), Ignite Energy Strips (50 mg per strip), Sharp Mind Capsules (50 mg per capsule as stated by our supplier, and no more than about 85 mg) and In The Zone Capsules (amount not disclosed; from green tea extract in a proprietary blend). Do not combine these products, and do not exceed 400 mg of total caffeine per day from all sources, including coffee, tea and energy drinks. The Creative's Daily Multivitamin also contains green tea extract, a natural source of caffeine, in an amount that isn't disclosed. Count it toward your daily total.
Warning: Keep out of reach of children. Do not use if the safety seal is damaged or missing. Store in a cool, dry place.
The Research
Real sourcing behind Stage Rush — including a few corrections to how some of these ingredients are usually marketed:
Beta-Alanine — the actual mechanism — Beta-alanine's ergogenic effect works through muscle carnosine synthesis, which buffers hydrogen ion accumulation (the thing that makes muscles "burn" and fail) during high-intensity exercise — not "ATP enhancement," which is a different, less accurate way this ingredient often gets marketed. A systematic review and meta-analysis found beta-alanine reliably improves exercise capacity for efforts lasting roughly 60 seconds to several minutes. (Source: British Journal of Sports Medicine, National Library of Medicine)
Arginine vs. Citrulline — an honest correction — This formula leads with "Arginine AKG for next-level pumps," but modern sports-nutrition research generally favors citrulline over arginine for this exact purpose: oral arginine is substantially degraded by first-pass metabolism in the gut and liver before it reaches circulation, while citrulline (found in this formula's Energy/Endurance/Focus Matrix as citrulline malate) more reliably raises plasma arginine and supports nitric oxide production. Both are in this formula — worth knowing that the ingredient doing more of the actual work for "pumps" is probably the citrulline, not the headline arginine. (Source: peer-reviewed exercise physiology research, National Library of Medicine)
Creatine & Recovery — The International Society of Sports Nutrition's position stand concludes creatine monohydrate is the most effective ergogenic nutritional supplement currently available for increasing high-intensity exercise capacity and lean body mass. One honest caveat: the deep, decades-long evidence base is specifically for creatine monohydrate — this formula uses dicreatine malate, a different salt form marketed for solubility, which hasn't been studied nearly as extensively. (Source: Journal of the International Society of Sports Nutrition, National Library of Medicine)
L-Tyrosine & Focus — Research on tyrosine supports its role in cognitive performance under demanding or stressful conditions (working memory, multitasking) rather than physical/muscular endurance specifically — so we've grouped it under focus support rather than endurance, which is a more accurate reflection of what the research actually shows. (Source: Neuropsychologia, National Library of Medicine)
Caffeine & Exercise Performance — Caffeine has one of the strongest evidence bases of any ergogenic aid, with the International Society of Sports Nutrition's position stand concluding it's ergogenic for both endurance and high-intensity exercise. (Source: Journal of the International Society of Sports Nutrition, National Library of Medicine)
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Strike the Match. Hold the Burn.
Load-in starts in ten minutes and you need to be on. Ignite Energy Strips are built for that exact moment — a fast-dissolving cranberry strip combining green tea caffeine, L-theanine, and vitamin B12, absorbed straight through your mouth instead of waiting on digestion. No cup to hold, no line to stand in, no sugar.
Caffeine and L-theanine are paired deliberately here — research on the combination points to steadier, more sustained focus than caffeine delivers solo, without the jittery spike some people get from coffee or energy drinks alone.
One strip, anytime you need it — up to once a day.
The Creative's Advantage.
Why It Works
Enhanced Focus Caffeine and L-theanine are studied together, not just individually — the pairing is linked to improved accuracy and alertness on demanding attention tasks.
Physical Endurance Caffeine is one of the most well-established ergogenic aids in sports nutrition, with a strong evidence base for supporting endurance performance and delaying perceived fatigue during physical activity.
Mental Clarity L-theanine is studied for supporting a calm, clear-headed state — the counterbalance that keeps caffeine's alertness from tipping into wired or scattered.
Caffeine with L-theanine The caffeine-theanine combination has been studied for producing more sustained attention than caffeine alone.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Ingredients & Safety
Flavor: Cranberry
Ingredients: L-Theanine, Caffeine — 50 mg per strip, Methylcobalamin (Vitamin B12) Other ingredients: Pullulan, L-Theanine, Caffeine, Mannitol, Cellulose, Cranberry Flavor, Lecithin, Malic Acid, Pectin, Erythritol, Steviol Glycosides.
Suggested Use: Place one oral strip on your tongue and allow it to dissolve. Take one oral strip anytime, up to a maximum of 1 strip (50 mg caffeine) a day.
Caution: Do not use if under age 18. Do not use if pregnant or nursing. Contains caffeine. Consult a medical doctor before use if you have any medical condition or family history of any disease, including (but not limited to) hypotension, hypertension, heart, liver, or thyroid disease, diabetes, psychiatric disease, asthma, pernicious anemia, anxiety, depression, seizure disorder, cardiac arrhythmia, stroke, prostate enlargement, or if you are taking any prescription drug. Take one strip anytime, up to a maximum of 1 strip a day.
Stacking Notice: Six NutraNova products contain caffeine: Amplify Energy Powder (200 mg per 2-scoop serving), Lock In Focus Powder (200 mg per 2-scoop serving), Stage Rush Pre-Workout (175 mg per scoop), Ignite Energy Strips (50 mg per strip), Sharp Mind Capsules (50 mg per capsule as stated by our supplier, and no more than about 85 mg) and In The Zone Capsules (amount not disclosed; from green tea extract in a proprietary blend). Do not combine these products, and do not exceed 400 mg of total caffeine per day from all sources, including coffee, tea and energy drinks. The Creative's Daily Multivitamin also contains green tea extract, a natural source of caffeine, in an amount that isn't disclosed. Count it toward your daily total.
Warning: Keep out of reach of children. Do not use if the safety seal is damaged or missing. Store in a cool, dry place.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
The Research
Real sourcing behind Ignite — here's what the science says about the formula:
Caffeine + L-Theanine & Focus — In a randomized controlled trial, adults given 97 mg of L-theanine combined with 40 mg of caffeine showed significantly improved accuracy during task-switching and higher self-reported alertness, with reduced self-reported tiredness, compared to placebo. A broader review of 11 randomized, placebo-controlled studies confirmed the combination consistently improves attentional measures beyond what either ingredient produces alone. (Sources: Nutritional Neuroscience; Camfield et al. review, National Library of Medicine)
Caffeine & Physical Endurance — The International Society of Sports Nutrition's position stand on caffeine and exercise performance concludes caffeine is ergogenic for endurance exercise, with meta-analyses showing measurable benefits for muscular endurance and reduced perceived exertion, typically at pre-exercise doses in the 2–6 mg/kg body weight range. (Source: Journal of the International Society of Sports Nutrition, National Library of Medicine)
Vitamin B12 — a correction worth making — B12 is essential for healthy red blood cell formation, DNA synthesis, and maintenance of the nervous system. Its more direct role is in these processes, not — as sometimes described — in converting carbohydrates into glucose (that's primarily the job of B-vitamins like B1, B2, and B3). Worth knowing too: the NIH's own review of the evidence states that B12 supplementation hasn't been shown to increase energy in people who aren't deficient in it — B12-related fatigue is a deficiency symptom, not something more B12 fixes for someone who already has enough. (Source: NIH Office of Dietary Supplements)
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Turn Up. Stay Steady.
Some days call for volume — more output, more hours, more everything — without the wired-then-wrecked cycle that comes with a gas-station energy drink. Amplify Energy is a sugar-free mixable powder built around natural caffeine (from green tea) and L-theanine for a steady lift, with taurine, a full B-vitamin complex, and electrolytes rounding out the formula for sustained performance and hydration.
Mix each scoop with 6–10 oz of water, to taste. Seven flavors, one formula — pick whichever one doesn't get old by scoop two hundred.
The Creative's Advantage.
Why It Works
Caffeine with L-theanine Caffeine and L-theanine are studied together, not just separately — the pairing is linked to steadier, more sustained alertness than caffeine delivers alone.
Built-In Hydration Electrolytes — sodium, potassium, and magnesium — support the body's fluid balance, which matters more, not less, during physical or mentally demanding stretches.
Full-Spectrum Energy Metabolism A complete B-vitamin complex supports the body's normal energy-yielding metabolism — the cellular groundwork underneath the caffeine lift.
Physical & Mental Endurance Taurine is included for its studied role in exercise performance and fatigue resistance, particularly alongside caffeine.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Ingredients & Safety
Flavors: Strawberry Shortcake, Fruit Punch, Yuzu, Guava Berry, Melon Creamsicle, Cotton Candy, Lychee Splash
One formula, seven flavors. The active ingredients are identical in every flavor, including 200 mg of natural caffeine per serving. Only the flavoring, color source and anti-caking agent change from flavor to flavor.
Active ingredients (per 2-scoop serving, the same in every flavor):
- Taurine — 1,000 mg
- Natural Caffeine (from Green Tea) — 200 mg
- L-Theanine — 100 mg
- Potassium (as Potassium Citrate) — 130 mg
- Sodium (as Sodium Citrate) — 60 mg
- Magnesium (as Magnesium Citrate) — 36 mg
- Niacin (Vitamin B3) — 5.20 mg NE
- Pantothenic Acid (as D-Calcium Pantothenate) — 1.66 mg
- Vitamin B6 (as Pyridoxine HCl) — 0.56 mg
- Riboflavin (Vitamin B2) — 0.43 mg
- Thiamin (as Thiamine HCl) — 0.40 mg
- Folate — 133 mcg DFE, from 78 mcg Folic Acid
- Vitamin B12 (as Methylcobalamin) — 0.80 mcg
Flavor-specific ingredients:
- Strawberry Shortcake (7 g) — Natural Flavor, Calcium Silicate, Red Beet Juice Powder (for color)
- Fruit Punch (7 g) — Natural & Artificial Flavors, Calcium Silicate, Vegetable Juice Powder (for color)
- Yuzu (6 g) — Natural & Artificial Flavors, Calcium Silicate, Vegetable Juice Powder (for color)
- Guava Berry (6 g) — Natural & Artificial Flavors, Calcium Silicate, Red Beet Juice Powder (for color)
- Melon Creamsicle (7 g) — Natural & Artificial Flavors, Silicon Dioxide, Vegetable Juice Powder (for color)
- Cotton Candy (7 g) — Natural & Artificial Flavors, Calcium Silicate, Blue Spirulina (for color)
- Lychee Splash (7 g) — Natural & Artificial Flavors, Calcium Silicate, no added color
Other ingredients in every flavor: Polydextrose, Citric Acid, Sucralose — plus the flavor-specific items listed above.
Suggested Use: Using the scooper inside the jar, mix 2 scoops with 12–20 oz (355–591 mL) of water. One scoop with 6–10 oz (177–296 mL) of water is a half serving.
Caution: Do not use if under age 18. Do not use if pregnant or nursing. Contains caffeine. Consult a medical doctor before use if you have any medical condition or family history of any disease, including (but not limited to) hypotension, hypertension, heart, liver, or thyroid disease, diabetes, psychiatric disease, asthma, pernicious anemia, anxiety, depression, seizure disorder, cardiac arrhythmia, stroke, prostate enlargement, or if you are taking any prescription drug. Do not exceed 4 scoops (400 mg caffeine) within a 24-hour period.
Stacking Notice: Six NutraNova products contain caffeine: Amplify Energy Powder (200 mg per 2-scoop serving), Lock In Focus Powder (200 mg per 2-scoop serving), Stage Rush Pre-Workout (175 mg per scoop), Ignite Energy Strips (50 mg per strip), Sharp Mind Capsules (50 mg per capsule as stated by our supplier, and no more than about 85 mg) and In The Zone Capsules (amount not disclosed; from green tea extract in a proprietary blend). Do not combine these products, and do not exceed 400 mg of total caffeine per day from all sources, including coffee, tea and energy drinks. The Creative's Daily Multivitamin also contains green tea extract, a natural source of caffeine, in an amount that isn't disclosed. Count it toward your daily total.
Allergen Statement (as stated by our supplier): Manufactured in a facility that produces milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans, and sesame.
Store in a cool, dry place. Keep out of reach of children. Do not use if the safety seal is broken or missing. Contents are sold by weight, not volume; some settling may occur. Secure lid tightly when not in use. Consume within 90 days.
The Research
Real sourcing behind Amplify — here's what the science says about the formula:
Caffeine + L-Theanine & Focus — In a randomized controlled trial, adults given 97 mg of L-theanine combined with 40 mg of caffeine showed significantly improved accuracy during task-switching and higher self-reported alertness, with reduced tiredness, compared to placebo. A broader review of 11 randomized, placebo-controlled studies confirmed the combination consistently improves attentional measures beyond what either ingredient produces alone. (Sources: Nutritional Neuroscience; Camfield et al. review, National Library of Medicine)
Caffeine & Physical Performance — The International Society of Sports Nutrition's position stand concludes caffeine is ergogenic for both endurance and high-intensity exercise. (Source: Journal of the International Society of Sports Nutrition, National Library of Medicine)
Taurine & Exercise Performance — A comprehensive review by the International Society of Sports Nutrition describes taurine's ergogenic effects as real but still somewhat debated in the research community, with the most consistent findings around reduced markers of exercise-induced fatigue and oxidative stress. A double-blind, placebo-controlled study in elite boxers found the combination of caffeine and taurine together improved power output and reaction performance more than either ingredient alone. (Sources: Journal of the International Society of Sports Nutrition; PMC9610400, National Library of Medicine)
B-Vitamins & Energy Metabolism — B-vitamins including B6 and B12 are essential cofactors in the body's normal energy-yielding metabolism and nervous system function. (Source: NIH Office of Dietary Supplements)
Electrolytes & Hydration — Sodium and potassium are the primary electrolytes lost through sweat during physical exertion, and replacing them supports fluid balance and normal muscle and nerve function during and after activity. (Source: general physiology, NIH Office of Dietary Supplements)
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Frequently asked questions
Many of our products are made to fit into one routine, but several contain caffeine or melatonin. Check the Ingredients & Safety tab on each product before combining them, don't stack caffeinated products, and talk to your doctor first if you take any medication.
We ship across the US (lower 48 and DC) and to selected countries in Europe, Asia-Pacific and Oceania. Some products ship to the US only. Checkout shows what's available for your country.
Send us a message through our contact page with your order number and we'll take it from there.
Our supplements are made for adults 18 and over. Read each product's Ingredients & Safety section, and check with a healthcare professional before starting any supplement, especially if you're pregnant, nursing or taking medication.

