Where the Rest of the Routine Starts.

Before the focus stack, before the energy strip, before anything else — there's the baseline. The Creative's Daily Multivitamin is a complete daily multivitamin with a full B-complex and botanical blends. A simple daily basic.

Two capsules each morning, with a meal.

The Creative's Advantage.

All-Day Energy Support A full B-vitamin complex supports the body's normal energy-yielding metabolism — the cellular-level groundwork underneath whatever else is fueling your day.

Botanical Blend Echinacea, beta glucan, spirulina, and garlic are traditional botanicals.

Antioxidant Botanicals Green tea, bilberry, grape seed, pomegranate, black currant, and hawthorn berry contribute a broad spectrum of antioxidant compounds studied for supporting the body's defense against everyday oxidative stress.

Additional Traditional Support This formula also includes lutein, lycopene, stinging nettle, and saw palmetto — ingredients with a well-documented traditional and research history, most specifically around prostate and urinary health. Worth being upfront: this part of the formula is more relevant to some people in the audience than others — see The Research below.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ingredients: Vitamin A (as Beta-Carotene), Vitamin C (as Ascorbic Acid), Vitamin D (as Cholecalciferol), Vitamin E (as DL-Alpha Tocopherol Acetate), Vitamin B1 (as Thiamine Mononitrate), Vitamin B2 (as Riboflavin), Niacin, Vitamin B6 (as Pyridoxine HCl), Folate, Vitamin B12 (as Cyanocobalamin), Biotin, Pantothenic Acid (as D-Calcium Pantothenate), Calcium (as Calcium Carbonate), Magnesium (as Magnesium Oxide), Zinc (as Zinc Oxide), Selenium (as Selenium Amino Acid Chelate), Copper (as Copper Gluconate), Manganese (as Manganese Amino Acid Chelate), Chromium (as Chromium Picolinate), Molybdenum, Health Support (Lutein, Lycopene, Stinging Nettle Extract, Saw Palmetto), Immune Support (Echinacea Purpurea Powder, Beta Glucan, Spirulina Powder, Garlic), Antioxidant Fruit & Energy Blend (Green Tea Extract, Chinese Hawthorn Powder, Cassia Cinnamon, Bilberry Extract, Grape Extract, Black Currant Extract, Pomegranate Extract). Other ingredients: Rice Flour, Hypromellose (vegetable capsule), Magnesium Stearate, Silicon Dioxide.

Suggested Use: As a dietary supplement, take two (2) capsules in the morning with a meal.

Caution: Do not use if under age 18. Do not use if pregnant or nursing. Do not exceed recommended dose. Consult a physician before use if you have a known medical condition.

Stacking Notice: This product contains caffeine, from the green tea extract in its Antioxidant Fruit & Energy Blend. The amount isn't disclosed. Count it toward your daily total, and do not exceed 400 mg of caffeine per day from all sources, including coffee, tea, energy drinks and other caffeinated NutraNova products (Amplify Energy, Lock In Focus, Stage Rush, Ignite Energy Strips, Sharp Mind and In The Zone). If you're sensitive to caffeine, take it in the morning as directed. Don't take it with In The Zone, which already includes a full multivitamin base.

Warning: Keep out of reach of children. Do not use if the safety seal is damaged or missing. Store in a cool, dry place.

Real sourcing behind the formula — here's what the science says about the standout ingredients:

Echinacea & Immune Support — Echinacea is a traditional botanical for immune support. The research is mixed: results vary widely between preparations, and the evidence is stronger for specific extracts taken consistently than for echinacea in general. (Source: NIH National Center for Complementary and Integrative Health)

Green Tea & Antioxidant Support — Green tea catechins are well-studied antioxidants, and human research on them has focused on markers of heart and metabolic health. Claims that green tea "slows aging" come mainly from animal and cell studies (mice, C. elegans) rather than human longevity data, so we don't make them. (Sources: European Journal of Nutrition meta-analysis; animal/cell studies, National Library of Medicine)

Saw Palmetto & Stinging Nettle — who this is actually for — Both ingredients are studied almost entirely in men over 50, for prostate and urinary health. That research doesn't apply to anyone without a prostate, and has limited relevance for younger men. We're pointing it out because it's an unusual inclusion in a daily multivitamin. (Source: NIH National Center for Complementary and Integrative Health)

Lycopene — A carotenoid antioxidant found in tomatoes and other red produce, lycopene has general antioxidant research behind it, and — like saw palmetto — has also been studied in combination formulas for prostate health in older men.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.